Judge Law Case Study

Services: Web Design / SEO


Judge Law are a full-service law firm based in West London. Established in 2014, the firm were in a position where their ‘off the shelf’ website looked very dated and failed to clearly portray their offering to consumers. Online visibility was poor at the time, resulting in a low volume of visitors and enquiries through their website.

The Brief

MagnifyLab were challenged with designing a brand new website that provided consumers with a clear under understanding of Judge Law’s expertise and helped the firm increase their online presence.

The Process

Our web designers opted for a clean and simple approach for Judge Law’s website that clearly laid out their areas of practice and strategically deployed enquiry forms across all key pages of the website to drive inbound lead generation.

During the website development process, our marketing strategists used their expertise within the legal sector to formulate an SEO strategy for the client. This initially included on-page optimisation factors such as the website architecture, URL structure, content, title tags and schema markup.

As Judge Law were essentially relaunching their website, results from our SEO strategy delivered quicker results than initially expected. The client ranked on the first page of Google for 9 target keywords within the two months of going live. Organic website traffic increased on a monthly basis, as did new enquiries, which was fantastic news.

Since then, the website has gone on to deliver solid growth for Judge Law and now reinforces their position as a reputable and forward-thinking legal practice in West London.

The Results


increase in traffic


increase in enquiries


Keywords Rank on Page 1

Client Testimonial

‘Having been burnt by “SEO/internet marketing” companies in the past I was extremely unsure about whether I wanted to follow through with my initial enquiry with Magnify. In hindsight, I’m so glad I did because their services have quite simply transformed my business and added another source of work that would have largely remained untapped. I wasn’t even sure that using Magnify could benefit my law firm, which at the time, was in its embryonic stages. It is now flourishing and a large part of that success is due to me being able to tap into another source of clients.’

More Case studies

Heston Photo

My Little Bubba


Dr Jane Halsall