Our expert PPC team audited Steelo’s Google Ads account to understand historical performance and quickly determined we could improve their results. During the audit, we discovered a host of areas for improvement, ranging from low conversion rates, low CTR’s and a high percentage of wastage due to a lack of negative keywords.
We devised a new account structure and introduced a responsive landing page to help Steelo maximise performance and new business opportunities. The positive results quickly followed as Steelo were benefiting from a smarter strategy and better managed campaign.
Given the positive results, we have now expanded Steelo’s digital marketing strategy across the Google Display Network (GDN) and Bing.