Google Shopping Agency London

Google shopping has literally transformed the nature of e-commerce and now dominates retail search marketing. It provides retail businesses with an effective platform to generate healthy volumes of targeted traffic and sales. Our Google shopping management agency has vast experience in managing profitable campaigns for our clients.

Results are everything. You need a Google shopping campaign that will flourish, to drive brand awareness and sales. Broadly speaking, this boils down to four main components: Product Feed, Google Ads Campaign Structure, Bidding & Optimisations.

Google shopping management runs through our DNA. We will ensure your products are displayed to the relevant audience and encourage more consumers to click your listings. MagnifyLab know the best approaches and our expert team is made up of the perfect balance of creative and data-driven individuals.

Our Google shopping agency provide a fully managed service for our clients, from initial feed setup to daily campaign management. Why not give our team a call today to discuss how we will deliver real results for your business?

Google Shopping Management

Our Google Shopping management services maximise the potential of Google Shopping campaigns for our clients.
01

Setup

The first step is to implement your Google shopping feed which lays the foundation for the success of your entire account. This involves linking your e-commerce site to the Google Merchant Centre. This will be followed by the creation of a bespoke campaign structure.

02

Optimisation

Our Google shopping specialists will optimise all areas of your data feed to maximise performance and ROI. This includes product titles, descriptions, images, custom labels and bidding strategies. A fine-tuned data feed ensures higher visibility and sales at a reduced cost.

03

Management

With daily campaign management and further optimisation, we have the ability to deliver a sustainable flow of sales for your business. Our creative and analytical team work tirelessly to ensure all our Google shopping clients receive the best possible results and ROAS.

Benefits of Google Shopping

Drive Sales

Google shopping is a proven platform to drive healthy revenues for e-commerce companies worldwide. Generally speaking, acquisition costs are lower and conversion rates are higher compared to Google search ads.

Broad Reach

Product listings appear by default on both the search engine results page (SERP) and within the Google Shopping tab, offering additional reach for retailers. Advertise your products to a high intent audience.

Cost Effective

We’ve found the cost-per-click (CPC) to be a lot lower across most Google shopping campaigns. Through our meticulous Google shopping management, we’re able to deliver more targeted traffic for your marketing budget.

Higher CTR

Many of our clients experience a higher CTR from Google shopping listings compared to traditional search ads. This is partly down to having the ability to display a product thumbnail, pricing and clear description within your PLA.

Google Shopping Specialists – Further Information

What is Google shopping?

Google shopping is a service provided by Google that allows merchants to advertise products to consumers online. Consumers have the ability to compare various products within the Google shopping section, including product price, colour, size and availability.

Google shopping has become an an important vertical for many e-commerce businesses, given its potential to drive a high volume of sales from a targeted audience. The Google shopping specialists at MagnifyLab have many years of experience in managing successful campaigns for our retail clients.

Get in touch today to discuss how we can help your business maximise sales and new customer acquisition through bespoke Google shopping management campaigns.

How does Google shopping work?

Google shopping listings work completely differently to Google search ads since they don’t involve keyword targeting criteria. Shopping adverts are largely driven by relevance between the product listing and search query performed on Google. This makes it imperative for advertisers to deploy fine tuned shopping feeds and campaign structures to maximise sales and reduce wastage.

Google shopping campaigns are all about delivering a strong ROI. The success of your campaign can be divided into four main areas: product feed, Google Ads campaign structure, bidding & optimisations. With the right strategy and approach in place, you’ll quickly discover the possibilities with an expert Google shopping agency like MagnifyLab.

Where do Google shopping ads display?

Product listing ads or PLA’s appear within both the Google shopping section and along the Google search results page (SERP). Your listing will typically display when a search query contains your target keywords. However, it’s common to receive some irrelevant traffic along the way, making it imperative for daily campaign optimisation. Speak to the Google shopping experts at MagnifyLab to discuss how we will scale your business online.

What is a good budget to run a campaign?

Google shopping is by far the easiest and most cost-effective way to promote your product range to a targeted audience. Google charge on a cost-per-click (CPC) basis, each time your advert is clicked. The CPC varies by vertical based on a number of factors including market competition, feed optimisation, campaign structure and quality score.

When running shopping and search campaigns in parallel, we’ve established shopping campaigns typically deliver a lower CPC than search campaigns. The prime benefit here is we’re able to stretch our clients marketing budgets by driving a higher volume of targeted traffic and sales through their website.

In terms of budgets, this very much depends on your marketing objectives and how many items you wish to promote within your Google shopping campaign. We generally recommend a minimum monthly investment of £1,500 for smaller merchants, £10,000 for medium sized merchants, and £25,000 for larger e-commerce sites.

As a Google shopping management agency, we are experts in this field and have the experience to significantly grow your company online. Whether you’re new to the world of Google shopping or feel your existing agency is holding back your growth, give our expert team a call today for a no-obligation strategy discussion.

Why Choose MagnifyLab?

MagnifyLab have years of experience managing Google Shopping campaigns
We manage Google Shopping campaigns across the UK, Europe & North America.
Our performance driven team are fully focused on generating new sales for your company.
All client campaigns are managed on a daily basis to improve efficiency and reduce wastage.
You will receive a dedicated account manager to discuss your Google Shopping performance.
All clients receive detailed monthly reports and have access to the MagnifyLab dashboard.

Maximise Your Campaigns Performance
Apply for a Google Shopping audit

What our clients say about us

Steelo Ltd

We are delighted with the customer service and results from Google Campaigns run by MagnifyLab! They promptly respond to our requests and positively surprise us with ways of improving our campaign results. 6/5 stars!
5.0
2018-08-24T09:17:30+00:00
We are delighted with the customer service and results from Google Campaigns run by MagnifyLab! They promptly respond to our requests and positively surprise us with ways of improving our campaign results. 6/5 stars!

ThermoFoam

Great company to work with and they have really helped us to grow our inbound enquiries. The guys at Magnify Lab have made themselves available on the phone even in the evenings and weeks which has been invaluable to us. Thanks Magnify Lab, highly recommended
5.0
2018-08-24T09:16:06+00:00
Great company to work with and they have really helped us to grow our inbound enquiries. The guys at Magnify Lab have made themselves available on the phone even in the evenings and weeks which has been invaluable to us. Thanks Magnify Lab, highly recommended

Heston Photo

The guys at MagnifyLab have done an unbelievable job for us over the past 12 months. We've previously worked with a number of agencies and none have been able to deliver the same level of results as MagnifyLab. I would highly recommend Ray and his team to anyone looking to grow their online business
5.0
2018-08-24T09:16:33+00:00
The guys at MagnifyLab have done an unbelievable job for us over the past 12 months. We've previously worked with a number of agencies and none have been able to deliver the same level of results as MagnifyLab. I would highly recommend Ray and his team to anyone looking to grow their online business

My Little Bubba

Ray and his team were excellent from creating our website from start to finish. He was very professional and executed the job perfectly and we get so many compliments on our website. I really enjoyed working with Ray and he has become a friend to me and my husband. The quality and standard of work is very high. He also set up the website so its now very easy for me to maintain myself which is perfect. I look forward to working with Magnify Lab on my marketing campaign. Thanks again Ray
5.0
2018-06-19T06:24:23+00:00
Ray and his team were excellent from creating our website from start to finish. He was very professional and executed the job perfectly and we get so many compliments on our website. I really enjoyed working with Ray and he has become a friend to me and my husband. The quality and standard of work is very high. He also set up the website so its now very easy for me to maintain myself which is perfect. I look forward to working with Magnify Lab on my marketing campaign. Thanks again Ray

Dr Jane Halsall

Approached Magnifylab 3 months ago to create a website for my counselling psychology business. Not only where they professional and informative but they listened and ensured it was a collaborative process. They researched my competitors and developed a product that has already attracted business. The website looks incredible and exceeded my expectations. I would highly recommend this company. They came to me through a recommendation and I’m grateful that someone did. So don’t hesitate to give them a call. They know what they are doing and I can guarantee you will be happy with the finished result.
5.0
2018-06-19T07:48:10+00:00
Approached Magnifylab 3 months ago to create a website for my counselling psychology business. Not only where they professional and informative but they listened and ensured it was a collaborative process. They researched my competitors and developed a product that has already attracted business. The website looks incredible and exceeded my expectations. I would highly recommend this company. They came to me through a recommendation and I’m grateful that someone did. So don’t hesitate to give them a call. They know what they are doing and I can guarantee you will be happy with the finished result.
5.0
5

Now Your Google Shopping Is Sorted.

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