The first step is to define your goals. During our discovery meeting, we immerse ourselves into your business to understand your objectives and target audience. This will help to underpin your underlying paid social strategy and target platforms.
Taking into consideration your brand guidelines and the creative brief, our team will produce a series of engaging creative assets to be used across the likes of LinkedIn, Facebook and Instagram. We generally recommend video based ads as these more engaging and remain on the target audiences feed for a longer duration.
The next step involves creating your bespoke campaigns. All campaigns are setup on a granular level with accurate tracking to allow for data-led optimisations.
In most instances, we will create high converting landing pages, which will be used to drive all advert clicks. Our mantra is when you invest in traffic, it’s imperative to direct traffic to pages that are built for maximising conversions.
Our eyes are firmly set on the campaign data. We love running A/B tests on ads and landing pages to understand what works best. We never make assumptions. We test, refine and test again.
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