Google shopping is a proven platform to drive healthy revenues for e-commerce companies worldwide. Generally speaking, acquisition costs are lower and conversion rates are higher compared to Google search ads.
The cost-per-click (CPC) tends to be lower across most Google shopping campaigns when compared to like-for-like search campaigns. Through our meticulous Google shopping management, we’re able to deliver more targeted traffic for your marketing budget.
Product listings appear by default on both the search engine results page (SERP) and within the Google Shopping tab, offering additional reach to retailers. Advertise your products to a high intent audience and drive more website transactions.
Many of our clients experience a higher CTR from Google shopping listings compared to traditional search ads. This is partly down to having the ability to display a product thumbnail, pricing and clear description within your PLA.
MagnifyLab are vastly experienced when it comes to Google shopping. With our support, we’ll help you to create your Merchant Centre account, set-up the product feed, optimise the product variables and get your campaign running in no time at all.