Facebook has quickly become an important marketing platform for many companies. It has transformed how the world communicates online and redefined how brands engage with new and existing customers. With the right guidance and strategy, Facebook advertising can generate superb results for your business.
Our Facebook marketing agency are passionate about helping companies succeed with the power of Facebook’s advertising platform. And we’re not just interested in likes, follows or shares. It’s what’s behind the click that matters. We spend our days helping companies formulate effective Facebook marketing strategies that converts users into new customers.
At MagnifyLab, our experienced consultants understand the Facebook landscape better than anyone else. Whether you’re looking to reach new customers through Lookalike audiences, drive app installs, or re-engage with website visitors through creative video campaigns, we are the right Facebook advertising agency for you.
With over 3 billion active monthly users, Facebook is the largest social media platform in the world. In a nutshell, this means you can potentially gain access to one-third of the world’s population. Crazy right?
We recognise that your brand and audience are unique. Whether your marketing objective is to extend your reach, scale lead generation or drive new product sales, our team of creative marketers and data scientists possess the expertise to help you smash your ROI on Facebook.
By partnering with MagnifyLab, you will be supported by a team who understand the Facebook marketing landscape inside out and who genuinely want to help your business succeed.
One of the prime benefits of Facebook advertising is the ability to tap into detailed targeting layers to hone in on your ideal audience. Facebook holds a huge amount of data against each user, which when used effectively, delivers hugely profitable marketing campaigns.
We harness the most advanced marketing tactics to drive impactful campaigns for our clients. Lookalike audiences and remarketing cookies may not be familiar concepts to you, but they come as second nature to our Facebook marketing specialists.
We are pioneers in developing and executing effective Facebook advertising campaigns for our clients. Let us help you cut through the noise and reach your target audience with supersonic Facebook ads.
When used correctly, Facebook advertising can deliver incredible results for your business. On the flip side, we’ve seen many companies burn a lot of budget through misguided strategy.
Lookalike audiences offer a powerful way to reach new people who share similar characteristics to your existing customers. We generally recommend using the 1% Lookalike size as this closely matches your existing customer profile.
If your business doesn’t have a specific targeted audience on Facebook, then custom audiences could be the key. By uploading your customer list to Facebook, we can help to deliver creative ads to a new audience who are more likely to convert.
The first step is to define your goals. During our discovery meeting, we immerse ourselves into your business to understand your objectives and target audience. This will help to underpin your underlying Facebook marketing strategy.
Taking into consideration your brand guidelines and the creative brief, our team will produce a series of engaging creative assets to be used across Facebook and Instagram. We generally recommend video based ads as these more engaging and remain on the target audiences feed for a longer duration.
The next step involves creating your bespoke campaigns on Facebook. All campaigns are setup on a granular level with accurate tracking to allow for data-led optimisations.
In most instances, we will create high converting landing pages, which will be used to drive all advert clicks. Our mantra is when you invest in traffic, it’s imperative to direct traffic to pages that are built for maximising conversions.
Our eyes are firmly set on the campaign data. We love running A/B tests on ads and landing pages to understand what works best. We never make assumptions. We test, refine and test again.
The Facebook pixel is a piece of Javascript code that sits on your website. Its purpose is to collect both visitor and conversion data that enables advertisers to build audiences and fine-tune campaigns.
By correctly implementing the Facebook pixel on your website, we can understand how consumers interact with your website after viewing or clicking a Facebook advert. Similarly, it will give us the opportunity to build out remarketing lists, lookalike lists and custom audiences.
Our team of innovators are backed with years of experience managing successful Facebook campaigns. We follow a data-driven approach to develop super effective Facebook campaigns for our clients.
We encourage you to review some of our case studies & excellent Google reviews below to gain a flavour of how we will add value to your business. Get in touch now to speak with a Facebook advertising specialist and find out how we can drive returns using the fastest growing online media platform.
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