Google Ads (formerly Google AdWords) has fast become a staple ingredient behind many companies’ digital strategy. When implemented effectively, Google Ads has the potential to give your business a competitive advantage by generating high-intent leads and website transactions at scale. However, with fierce competition and ever rising CPC’s, you need to partner with the best Google Ads agency such as MagnifyLab, who will support you to outperform the competition for today and tomorrow.
Our commitment to developing smarter Google Ads management campaigns separates us from the rest. And, we understand modern day Google Ads management services has moved on from simply generating clicks. Our data-led approach towards Google Ads ensures we always focus on maximising your business goals – whether that be increasing lead volumes, reducing CPL’s or increasing ROI.
Backed with years’ of experience, we are a leading Google Ads agency who are fluent in all areas of Google’s advertising ecosystem, including Google Search, Google Shopping, Display Ads & YouTube Ads. So, whatever your brief, our team at MagnifyLab have the skills, expertise and creative flair to maximise your business results.
As performance marketers, data underpins our strategy and optimisation. Our team employs a ‘test and learn’ framework towards Google Ads management. It starts with a challenge from a new client brief. From this, we conceptualise initial ideas into hypotheses, and test various elements ranging from ad variations to landing page split tests.
Reliable data is absolutely crucial and forms the foundation for statistical analysis and informed decision making. Our structured and analytical approach has enabled us to deliver remarkable Google Ads results that marry super high conversion rates with cost-effective lead costs. The end result being a highly profitable Google Ads management campaigns for our clients.
Over the years, we have helped many companies transform their performance on Google Ads. Some were managing campaigns in-house but failed to see strong returns. Others were outsourcing Google Ads to external agencies who delivered mediocre results. This all changed when they partnered with MagnifyLab.
We thrive on developing long lasting relationships with our clients, built on the foundations of trust and results. We are considered as an extension to your team, supporting you with whatever digital marketing expertise you require. Whether it be Google Ads management, organic search or paid social strategy, you’ll be supported by the best brains in the industry.
We bring multi-market experience to the table. Having supported clients across a range of sectors including e-commerce, legal, education, finance and property, we understand how each market is unique and requires a tailored approach to deliver business changing results.
Also, when you choose us, you will only have one point of contact. You won’t be passed around the mill. That’s not how we work. Your dedicated Google Ads manager will be available for regular calls, emails and Whatsapp chats.
Anyone can setup a Google Ads campaign, but creating one that delivers impactful business results takes experience, knowledge and creative flair. And it’s safe to say we have that in abundance.
Our consultative approach towards Google Ads management means we always take time to understand your business, target audience and competitor landscape. We then use this insight to create personalised and hyper focused digital experiences for your audience.
And we’re not an agency that rests on their laurels. Oh no. This is why we use processes, tech and data to continuously improve campaign performance. We’re here to help you pull the growth levers to give your business a competitive advantage.
As a Google Partner marketing agency, the territory of Google Ads management comes as second nature to us. We’re recognised as a trusted business partner by Google. When you choose MagnifyLab, you’re partnering with a team of creative marketers who are backed with tons of experience in helping SME’s succeed online.
We’ve passed the exams, met the spend criteria and consistently displayed our ability to help our clients grow. Whatever your goals, you’re in safe hands with MagnifyLab!
You’ll be working alongside a team of results-driven, Google Ads certified PPC agency who have the strategic expertise and commercial acumen to deliver long-lasting success for your business.
We take time to understand your business, and if applicable, historical Google Ads performance to provide actionable recommendations. This insight will form the basis for your new Google Ads strategy and work towards our goal of smashing your business objectives.
We conduct a 360 analysis to understand your competitor landscape. After all, how can we provide any recommendations without understanding how your key competitors are communicating with your target audience?
Starting with a strong foundation paves the way for success on Google Ads. Here, our team will conduct detailed keyword research, build your campaigns, craft compelling ad-copy, setup conversion tracking, in addition to any third-party CRM integrations.
We don't allow campaigns to run on 'autopilot'. All accounts are reviewing daily and optimised optimised on a regular basis to ensure we're meeting, if not exceeding, the KPI's set out for your Google ads account.
Transparency is very important because we know it's important for you to understand where the marketing budget is being allocated. You'll receive a detailed Google Ads management report from your account manager every month.
We employ a results-focused and data-driven approach to Google Ads, which allows us to achieve fantastic results for our clients. Every client is different, and for this reason, we offer tailored Google Ads management services, focused on delivering game changing results for their business.
We take time to immerse ourselves in each client’s business to fully understand their proposition and objectives. By understanding your business model and market landscape, we’ll provide actionable recommendations to smash your goals – whether that be maximising sales or increasing lead volumes.
Our team of innovators are backed with years of experience managing successful Google Ads management campaigns. Over the years, we have constantly displayed a proven track record in helping our clients succeed online through performance-driven Google Ads campaigns.
And we’re not afraid to admit we are a small agency. However, there are huge benefits of working with a boutique Google Ads agency instead of a larger agency. You will gain more attention and direct access to the specialist working on your account.
We’re also proud of the positive testimonials from our clients. Why not review some of our case studies & excellent Google reviews to gain a flavour of how we will add value to your business.
We offer very competitive pricing for our clients, with monthly Google Ads management fees starting from just £600.
This will be on top of your monthly media spend budget, which will be determined by your business objectives and state of market competition. The truth is that Google Ads services continues to be increasingly competitive, with rising CPC’s driven by ever increasing market competition.
As such, it’s important to start with a competitive monthly budget for your Google Ads campaigns to ensure our expert Google Ads management team can delivery the best results for your business.
Contact our experienced Google Ads management agency today to discuss how we can develop and execute a bespoke strategy to maximise your ROI.
In a nutshell, the quality score is a proprietary metric that illustrates the quality and relevance of your keywords. The score is provided on a keyword level from a range of 1 to 10.
Quality score is calculated based on three core factors being: expected CTR, advert relevance and landing page experience. Each of the above will carry a different weight in determining the quality score assigned to your respective keywords – although it’s generally accepted the CTR is the most important of the three components.
Broadly speaking, the higher your Google Ads quality score, the lower your CPC (cost per click). The way in which to increase your quality score ultimately lies with ensuring your account includes relevant keywords, ensuring these keywords are organised efficiently with well crafted RSA formats, pointing users to well optimised landing pages, and protecting search queries with negative keyword lists.
For instance, this has page has been put in place to enable us to rank for search queries relating to ‘google ads management’ and ‘google ads agency’. If we were running Google Ads on this page and saw a bunch of unrelated search queries to google ads management, we would simply populate these queries to our negative keyword lists. This helps to improve the quality of traffic, in addition to increasing the relevance between search query and keyword.
One of the most common questions asked by prospective clients is “How much should we spend on Google Ads management?”.
The reality is the answer to this question is different in every situation and depends upon a magnitude of factors such as market competition, size of business, number of leads required per month, target volume of sales and so on.
Once you speak to our Google Ads agency, we can help you to define your monthly media budgets based upon your business objectives and growth plans.
Unfortunately, it’s common for companies to suffer bad experiences with other digital agencies or Google Ads agencies. We’ve seen this on many occasions over the years whereby brands had seen terrible results due to a variety of reasons – whether it be poor Google Ads strategy or poor Google Ads management.
However, after auditing these accounts, we’ve been able to demonstrate the issue does not relate to Google ads itself but rather a poor execution of Google ads strategy.
Here at MagnifyLab, our team take great pride in providing our clients with the best Google Ads management services in the market. From initial audit through to account setup and activation, our clients benefit from market leading experience and powerful results to drive lead generation, sales meetings and transactions.
If you’ve been stung in the past, don’t be put off by Google Ads as it’s a very powerful platform to drive your business growth. Instead, give our London Google Ads agency a call and we’ll carry out a free account audit to identify where your previous Google Ads agency went wrong and outline what steps are required to bring your account into a profitable state of play.
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