PPC Agency London.
More Leads. More Sales. More Everything.

PPC, or Pay-Per-Click advertising, is an online advertising model that drives immediate, high-intent traffic to your website. Your business appears on platforms such as Google, Bing, and social media feeds. This pay-per-click approach is scalable and connects your brand with users who are actively searching for the solutions you offer.

Here’s what you need to know about PPC marketing:

• Auction-Based Placement: Your ad’s position is decided in a real-time auction. Factors like your bid, the quality of your ad, and your landing page experience determine your ranking and cost-per-click (CPC).
• Contextual advertising: You bid on keywords related to your services, and your ads enter a real-time auction. The platform’s algorithm selects which ads appear based on bid, ad quality, and relevance.
• The Role of Quality Score: Algorithms reward high-quality, relevant campaigns with a better Quality Score. A strong score can secure higher ad positions at a lower CPC, stretching your marketing investment further.
• Measurable Results: PPC campaigns can start generating traffic and leads almost instantly. And with our lead tracking software, we can quickly determine what campaigns are driving growth to maximise your ROI.

PPC lead generation is the process of reaching your target audience who are actively interested in your services. The goal is to convert ad clicks into leads, such as form submissions and phone calls, which can then be nurtured into sales.

Here’s how we can help with your PPC lead generation:

• Industry-Specific Expertise: We build high-performance lead generation campaigns across a range of competitive sectors including legal marketing, legal PPC, professional services, property marketing, and home improvement.
• High-Converting Landing Pages: A key part of our service is designing and developing bespoke landing pages. These pages are optimised to increase conversion rates, boosting the volume of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) from your media spend.
• Valuable Content for Nurturing: For complex sales journeys, we help create insightful content like white papers, ebooks, and case studies. This content positions your brand as an authority and keeps you top-of-mind with prospective clients throughout their decision-making process.
• Integrated Strategy: We combine optimised PPC campaigns with landing pages, lead tracking and CRM integrations. This approach not only captures new leads but also ensures a full attribution process to maximise ROI.

Our PPC management fees are tailored to your unique business needs and market, ensuring a perfect fit rather than a one-size-fits-all approach. We offer flexible packages starting from £750 per month, ranging from fixed fees to monthly retainers.

• Tailored Pricing: You receive a tailored quote reflecting your specific advertising budget and campaign goals. This ensures you only pay for the level of service required to achieve your objectives.

• Comprehensive Service: Your fee includes direct access to an account manager, campaign optimisation, monthly reporting, and bid management. It’s a complete service designed to maximise your return on ad spend.

• Conversion Rate Optimisation: We go beyond just driving traffic. Our PPC service includes dedicated CRO efforts, focused on improving your landing pages and user journeys to convert more visitors into customers.
• Seamless CRM Integration: To streamline your sales process, we offer direct integration with major CRM platforms like Hubspot, Zoho, and Pipedrive. This connects your marketing efforts directly to your sales pipeline for comprehensive performance tracking.

To receive your free, obligation quote, get in contact with our PPC agency today. 

Several factors impact the costs for paid search ads, with industry competition being the most significant driver of your cost-per-click (CPC). Your costs are also directly shaped by the advertising platform you choose, your bidding strategy, and the quality of your campaign management.

Here are key points that influence paid media costs:

• Industry & Competition: Highly competitive sectors like legal, insurance, and finance typically have higher CPCs. This is often balanced by high customer lifetime value (LTV) or large order values, justifying the investment.
• Platform Choice: Advertising costs vary between platforms. For example, Google Search is more expensive compared to similar profiles of traffic available on Bing Ads.
• Ad Quality & Relevance: Platforms like Google Ads reward high-quality campaigns. Strong ad relevance, compelling copy, and optimised landing pages lead to a better Quality Score, which can lower your CPC and improve your ad position.
• Campaign Management: Effective PPC management makes the biggest difference to your ROI. Our approach involves continuous, data-driven optimisation, A/B testing, and strategic bid management to reduce wasted spend and deliver stronger ROI.

Performance Max uses Google AI to combine your text, images, and videos into ads that run automatically across all Google channels. This powerful, goal-based campaign type is engineered to find more converting customers by optimising performance in real-time based on your specific conversion goals, such as leads or sales.

Below are the key points about Performance Max:

• Full Google Network Access: Performance Max allows for unparalleled reach by running your ads across all of Google’s channels. This includes YouTube, Display, Search, Discover, Gmail, and Maps, ensuring your brand gains maximum exposure to potential customers wherever they are active.
• AI-Powered Optimisation: The campaign uses advanced machine learning to automate bids and ad placements. It analyses thousands of signals to identify and target audiences most likely to convert, driving a higher return on your advertising spend.
• Asset-Based Campaign Creation: You provide a range of creative assets, including text, images, and videos. Google’s AI then mixes and matches these components to create and serve the most effective ad combinations to different audiences across various platforms.
• Goal-Focused Performance: Pmax is built to deliver on specific business objectives. By focusing solely on your conversion goals, such as new leads or e-commerce sales, it efficiently allocates your budget to the actions that generate the most value.

Yes, YouTube advertising is a highly effective way to grow your business and connect with millions of potential customers. As the world’s second-largest search engine, YouTube provides a powerful, low-cost platform to engage viewers with targeted video ads, driving brand awareness, leads and sales.

Below are the key benefits to Youtube advertising:

• Precise Targeting: We reach your ideal customers by tailoring campaigns to specific demographics, interests, and geo location. This ensures your promotional videos are seen by an audience that is genuinely interested in your products or services.
• Cost-Effective Engagement: YouTube ads offer a powerful way to capture attention without a large investment. You can engage viewers with compelling video content and encourage them to take action delivering a strong return on your advertising budget.
• Integrated Campaign Strategy: We integrate YouTube advertising with your other marketing channels, like search and display. This creates a unified media mix that amplifies your message, maximises reach, and helps you achieve your business goals more effectively.
• Measurable Business Growth: By combining precise targeting with creative video content, YouTube advertising becomes a vital tool for success. It allows you to engage new audiences and drive tangible results, turning viewers into loyal customers.

Choosing between PPC and SEO services depends on your brand goals, budget, and how quickly you need results. Both channels drive qualified traffic but use different approaches. PPC brings instant visibility, while SEO builds steady, long-term growth.

• Speed to Market: PPC delivers immediate website traffic and leads. With effective campaign setup and keyword strategy, your business appears at the top of search results right away.
• Long-Term Authority: SEO grows your website’s organic presence over time, building credibility and generating sustainable traffic without ongoing ad spend.
• Generative Engine Optimisation (GEO): GEO ensures your brand is visible in AI-powered search results and answer engines, not just traditional search listings. Combining GEO with PPC and traditional SEO expands your reach and positions your business ahead as digital habits shift.
• Integrated Advantage: The best digital strategies combine PPC, SEO, and GEO. This approach captures traffic from all angles – paid, organic, and generative – maximising your visibility and marketing results.

Over the years, we’ve come across many clients, who we’re now running successful PPC campaigns with, that were previously put off paid search advertising due to being burnt by a PPC management agency in the past.

We’ve gone on to demonstrate the problem doesn’t lie with PPC itself, but with the PPC management agencies who failed to execute and manage their campaigns correctly. Our meticulous approach towards PPC advertising ensures our agency will deliver the best possible returns for your business through our relentless process of testing, analysing and optimising your campaigns.

Unfortunately, many London PPC agencies exist who play the numbers game and operate a revolving door. Once the ink has settled on the contract, they will simply setup your campaign and carry out minimal optimisation. Essentially, they will leave your PPC advertising campaign to run on ‘auto-pilot’. You know what happens next, your CPL or CPA start to take a turn for the worse.

If you’ve been stung in the past, don’t be put off by paid search advertising. Give our PPC agency in London a call and we’ll carry out a free account audit to identify where your previous PPC management agency went wrong and outline what we’ll do to turn around your fortunes.