Improving PPC results for a Legal 500 law firm based in London.
Results speak for themselves. Our smart approach towards improving their firms new client acquisition led to an impressive 30% increase in monthly enquires, 20% increase in conversion rate and 54% reduction in cost-per-lead.
Adventures in Furniture
A Legal 500 recommended law firm based in London
- Background
- The Brief
- The Process
Founded in 2000, Seth Lovis are a Legal 500 ranked law firm located in the heart of London. They offer legal expertise across a range of personal and corporate related areas including military claims, industrial disease, private client and commercial.
Seth Lovis & Co were running a series of campaigns on Google Ads with a leading digital marketing agency but had grown disappointed with the high acquisition costs and low lead volumes.
The first stage involved our team conducting a detailed audit across the company’s Google Ads account to undercover opportunities to reduce wastage and improve the account’s efficiency. We reviewed all campaigns on a granular level to find performance had stagnated over the previous 12-18 months and drastic change was required
Once we established the underlying issues with their account, we decided to completely restructure the campaigns from the ground up. By leveraging historical data, we were able to segment campaigns on a more granular level to maximise performance. All campaigns were supported with a series of responsive landing pages.
As the campaigns evolved, our team implemented smart optimisations by way of demographic and device targeting to take performance to a whole new level.
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