Growing lead volumes and new client acquisition through smarter PPC strategy.

Sydney Mitchell had become dismayed with the paid search results delivered with another agency and turned to our legal marketing specialists to develop a robust strategy.

Sydney Mitchell Solicitors

An award-winning law firm based in the Midlands.

An award winning Top Tier Legal 500 firm of solicitors, providing high quality, partner led services to both UK and international clients. Based in the West Midlands, Sydney Mitchell have offices in Birmingham City Centre, Shirley, Solihull, Sheldon and facilities in Sutton Coldfield.

The firm saw a negative ROI with performance delivered through a different digital agency and were in need of a fresh approach. With their allocated PPC budget, lead costs were high and enquiries were of low quality, which is by no means a good combination.

The legal sector’s paid search landscape is increasingly competitive, so firms need to be much smarter in their PPC strategies and leverage better targeting to drive ROI.

Our first port of call was to overhaul the account restructure in order to reinforce PPC best practices and improve the efficiency of the account. We then optimised all campaigns based on conversions data, which was essential to maximise performance by investing in areas that have proven to work well.

Through improved strategy and data analysis, MagnifyLab were once again able to increase lead volumes and new client acquisition in a competitive marketplace.

The Results

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Dr Jane Halsall

Approached Magnifylab 3 months ago to create a website for my counselling psychology business. Not only where they professional and informative but they listened and ensured it was a collaborative process. They researched my competitors and developed a product that has already attracted business. The website looks incredible and exceeded my expectations. I would highly recommend this company. They came to me through a recommendation and I’m grateful that someone did. So don’t hesitate to give them a call. They know what they are doing and I can guarantee you will be happy with the finished result.
Magnify Lab
5
2018-06-19T07:48:10+00:00
Approached Magnifylab 3 months ago to create a website for my counselling psychology business. Not only where they professional and informative but they listened and ensured it was a collaborative process. They researched my competitors and developed a product that has already attracted business. The website looks incredible and exceeded my expectations. I would highly recommend this company. They came to me through a recommendation and I’m grateful that someone did. So don’t hesitate to give them a call. They know what they are doing and I can guarantee you will be happy with the finished result.

My Little Bubba

Ray and his team were excellent from creating our website from start to finish. He was very professional and executed the job perfectly and we get so many compliments on our website. I really enjoyed working with Ray and he has become a friend to me and my husband. The quality and standard of work is very high. He also set up the website so its now very easy for me to maintain myself which is perfect. I look forward to working with Magnify Lab on my marketing campaign. Thanks again Ray
Magnify Lab
5
2018-06-19T06:24:23+00:00
Ray and his team were excellent from creating our website from start to finish. He was very professional and executed the job perfectly and we get so many compliments on our website. I really enjoyed working with Ray and he has become a friend to me and my husband. The quality and standard of work is very high. He also set up the website so its now very easy for me to maintain myself which is perfect. I look forward to working with Magnify Lab on my marketing campaign. Thanks again Ray

Heston Photo

The guys at MagnifyLab have done an unbelievable job for us over the past 12 months. We've previously worked with a number of agencies and none have been able to deliver the same level of results as MagnifyLab. I would highly recommend Ray and his team to anyone looking to grow their online business
Magnify Lab
5
2018-08-24T09:16:33+00:00
The guys at MagnifyLab have done an unbelievable job for us over the past 12 months. We've previously worked with a number of agencies and none have been able to deliver the same level of results as MagnifyLab. I would highly recommend Ray and his team to anyone looking to grow their online business

Steelo Ltd

We are delighted with the customer service and results from Google Campaigns run by MagnifyLab! They promptly respond to our requests and positively surprise us with ways of improving our campaign results. 6/5 stars!
Magnify Lab
5
2018-08-24T09:17:30+00:00
We are delighted with the customer service and results from Google Campaigns run by MagnifyLab! They promptly respond to our requests and positively surprise us with ways of improving our campaign results. 6/5 stars!

ThermoFoam

Great company to work with and they have really helped us to grow our inbound enquiries. The guys at Magnify Lab have made themselves available on the phone even in the evenings and weeks which has been invaluable to us. Thanks Magnify Lab, highly recommended
Magnify Lab
5
2018-08-24T09:16:06+00:00
Great company to work with and they have really helped us to grow our inbound enquiries. The guys at Magnify Lab have made themselves available on the phone even in the evenings and weeks which has been invaluable to us. Thanks Magnify Lab, highly recommended
5
5
Magnify Lab

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