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About the Author:

Sam Phillips

PPC Manager at MagnifyLabFollow Sam: LinkedIn With over 15 years of expertise in Paid Media, Sam Phillips is a lead generation specialist who knows how to turn clicks into conversions. As PPC Manager at MagnifyLab, Sam has honed his skills across platforms like Google Ads, Bing Ads, and LinkedIn, crafting high-performing campaigns that drive measurable results. Sam’s passion lies in helping SMEs grow, with a particular focus on the legal, property, and home services markets.

Recent Posts

The 2026 Legal Marketing Playbook: Helping Law Firms Grow in the AI Era

Sam Phillips

December 19, 2025 . < 1 min read

Google’s New Sponsored Results Label: What This Update Means for Advertisers

Sam Phillips

October 17, 2025 . < 1 min read

Google Ads Is Sunsetting Call-Only Ads: What This Means for Advertisers

Sam Phillips

April 15, 2025 . < 1 min read

The Future of Advertising: Google Ads 2025 Predictions You Can’t Ignore.

Sam Phillips

December 25, 2024 . < 1 min read

Avoid These PPC Mistakes in 2025…& Maximise Your ROI!

Sam Phillips

December 23, 2024 . < 1 min read

How You Could Supercharge Your PPC Strategy With AI

Sam Phillips

September 2, 2024 . 2 mins read

The Big Reversal – Google No Longer Depreciating Third-Party Cookies

Sam Phillips

July 30, 2024 . 2 mins read