020 7205 2755

Legal Digital
Marketing Agency

Empowering law firms through digital strategy, development, and technology. You’ve just found your new trusted partner for all things digital.

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Tried, tested, and trusted digital marketing agency for law firms

The legal world has changed. Today’s business and private clients are online, so if your law firm doesn’t have a robust digital presence, you are immediately reducing your potential client base. But, with digital marketing tactics constantly changing, all-to-often firms invest in the wrong areas and fail to see a ROI. A full-service law firm marketing agency, with extensive experience across the legal sector, we help our clients choose the right digital marketing channels. So, when you work with us, you always get bang for buck.

Our motivation is simple – to support your law firm through effective and innovative digital marketing strategy. How we do this depends on your specific objectives. But with an eye on the entire user journey, we use all the popular digital channels – including PPC, SEO, Paid Social, and Web Design – to join the dots across devices and touchpoints to create a winning and holistic digital marketing strategy for your firm.

Our innovative team of creative marketers, data scientists and savvy developers have delivered tangible results for several UK Legal 500 law firms. And we have created impactful campaigns across many practice areas – including personal injury, family and divorce, industrial disease, dispute resolution, and commercial law.

Perhaps your incumbent legal digital marketing agency is underperforming. Or maybe you require a fresh approach to your digital activity. Whatever your situation, and whether you want to completely outsource your digital marketing or support your in-house marketing team, we will help you to succeed with expertise, passion, intelligence, and that all-important digital wizardry.

Law Firm Digital Marketing Services

Robust and intelligent digital marketing strategy, tailored for your law firms every needs.

  • Organic Search (SEO)
  • Paid Search Advertising
  • Paid Social Advertising
  • Lead Generation Services
  • Responsive Web Design
  • WordPress Design & Development
  • User Experience Design
  • Website Hosting & Support
Contact Us

Scale Fast with Paid Search

Lead generation for law firms
that delivers measurable ROI

Looking to rise above the competition and drive new business, but not sure where to start? Using the latest technology and techniques, our creative digital marketers will help your firm cut through the noise, communicate with your potential clients and inspire them to onboard.

Market leaders in generating high-intent leads, we have a proven track record across the legal sector and a broad range of practice areas. Our knowledgeable and data-obsessed team will work with you from the outset to identify your target audience, establish where to find them, and determine how best to get them to engage and convert. For some, this means running ultra-targeted campaigns on Google Ads, Bing Ads, and paid social. For others, this involves the formation of a bespoke content strategy to drive organic enquiries.

Ultimately, our legal marketing agency solves real marketing problems. So, if you want to see measurable outcomes with regards to traffic, leads and new client instructions, speak to our team for a free digital marketing strategy session.

Turbocharge Organic Traffic

SEO for law firms that want to get noticed

Web traffic is the lifeblood for law firms. But, while reaching the first page of Google may be the objective, it can seem an impossible task. Fortunately, our legal digital marketing agency knows what it takes to plan and activate a successful SEO strategy within the legal sector.

Of course, Google’s algorithm is constantly evolving. With over 200 variables used to rank websites, the search giant made over 5,000 quality refinements in one year alone. But we know Google, its nuances, and what it takes to make it happy. And we employ a
holistic and sustainable approach with respect to content generation, technical website enhancements, website speed and backlink generation.

With vast expertise and experience, we’ve helped many lawyers and solicitors rank on page one of Google for various competitive keywords. And, whether you want to strengthen your local presence or flex your muscles nationally, we’ll get you in front of your target audience when they need you most.

Modern and Secure Websites

SRA compliant websites for law firms

Looking for a beautiful, high-performing website to showcase your brand? You’ve come to the right place. We thrive on developing extraordinary legal websites that are visually stunning and built to your precise requirements.

When you work with our legal web design team, we will listen to your objectives and bring your vision to life in a way that inspires. And, because we don’t use pre-built templates, you can be confident that your legal website will stand out in a sea of sameness.

But looking great is only half the battle, and robust technical foundations underpin every successful website. Leveraging the power of the major platforms – including WordPress – we ensure that your digital presence performs, is secure, engages potential clients, and is flexible enough to support future business growth. Moreover, because you need a mobile-friendly site to offer potential customers the best possible user experience, all our legal websites are built to the latest responsive standards.

Creative and Compelling Content

Content marketing for law firms that care about their reputation

Successful content marketing will help your law firm to generate brand awareness, build credibility and trust, and educate your audience. It can cement your law firm, and your target audience, as a reputable authority and source of information. So, when potential customers need legal services, you will be their first point of call.

But, when it comes to content marketing, everybody is doing it. And standing out from the crowd requires expertise, time, and resources. Throwing a quick blog together every few weeks just won’t cut it. For effective legal content marketing, you need a strategy.

At our legal digital marketing agency, we know what it takes to create compelling legal assets. Working with law firms across the UK, we turn complex or technical subjects into accessible content that engages and converts. Crucially, creating blog posts, services
pages, videos, location pages, and how-to guides, our experience in the sector means that everything we deliver is well-researched, well-written and factually correct.

Your search for a legal marketing agency ends right here.

Taking ambitious law firms to the next level. If you want to unlock your brands potential by boosting traffic, leads and sales, get in touch with MagnifyLab today!

Established Agency

Our Testimonials

We are delighted with the customer service and results from Google Campaigns run by MagnifyLab! They promptly respond to our requests and positively surprise us with ways of improving our campaign results. 6/5 stars!

Marta Krzemien

Marketing Manager, Steelo Ltd

Great company to work with and they have really helped us to grow our inbound enquiries. The guys at MagnifyLab have made themselves available on the phone even in the evenings and weeks which has been invaluable to us. Thanks MagnifyLab, highly recommended

Richard Yeo

Director, Thermofoam

MagnifyLab now manages all our PPC campaigns and much of our online presence. I have found them to be an outstanding company, dedicated to detail our revenues have significantly increased and our costs decreased.

Martin Benetar

Director, Charter A Group

We’ve enjoyed working with Ray and his team at Magnify Lab since day one. They have been brilliant with their knowledge and are extremely proactive which we love. Magnify Lab is definitely worth 5 stars for everything they have and are doing for us.

Sally

Adventures in Furniture

Your new legal marketing agency

The importance of digital marketing for law firms

With five billion internet users worldwide, it’s impossible to imagine life without the internet. But, while some UK law firms have embraced the digital revolution, many lag behind when it comes to their online presence and marketing strategies.

The covid-19 pandemic demonstrated how vital it is to be seen online, with traditional marketing channels unviable due to lockdowns. Since then, a dramatic shift has occurred in consumers’ search and buying habits, and offline marketing isn’t as effective as it used to be. To connect with potential customers – where they are and when they need you – lawyers, solicitors and law firms must have a robust digital marketing strategy.

Law firm digital marketing covers all online marketing channels, including websites, social media, and search engines. But what are the benefits of digital marketing for law firms?

You can target the people most likely to need your legal services and improve your lead quality and conversion rates

Your law firm can directly identify and target a particular audience with digital marketing. Most social media channels allow you to set an audience based on age, location, interests, and behaviors (amongst other criteria). You can also use remarketing to display ads to people who’ve previously shown interest in your law firm. Connecting your law firm with the most relevant leads will improve your conversion rates.

You can get in front of people when they are most likely to need you

Digital marketing helps your law firm get its ads in front of people searching for the services you provide. In addition to paid advertising, if you have invested in SEO, your firm will appear higher in the organic search results.

You can measure the success of your marketing activity in real-time

You can quantify the success of any aspect of your digital marketing efforts (e.g. web traffic, leads, phone calls, bounce rates and impressions). Furthermore, if things are not going to plan, you can quickly and cost-effectively pivot by changing the direction of your digital marketing initiatives.

Digital marketing can be more cost-effective than traditional marketing methods

You can decrease or increase the amount of budget being spent on a specific digital activity or channel, depending on the ROI it is delivering. Also, your law firm doesn’t have to spend a fortune to compete with the bigger legal players.

Indeed, with us as your law firm marketing agency, we’ll create an intelligent digital marketing strategy to help you to outthink and outrank the big law firms! This may include running regional based campaigns, or directing traffic to a more aggressive landing page that’s built to generate fresh leads for your lawyers and solicitors.

Law Firm Marketing Agency - FAQs

How can our law firm generate leads on Google Ads?

If you want to invest digital marketing budget into reaching your target audience, you must ensure that you spend wisely. With 2.98 billion unique monthly visitors, Google is often the best starting point for generating high-quality and targeted leads for B2C and B2B law firm campaigns.

As an official Google Partner, our legal digital marketing agency – including all our creative marketers and data scientists – work tirelessly to ensure your Google Ads campaigns generate the best possible results and return on investment. There’s no guesswork when it comes to your Google Ad campaign. Instead, with data at the heart of everything we do, we pay meticulous attention to detail when creating successful online ads that will help your law firm acquire more customers online.

But, while Google is undoubtedly the Daddy of PPC marketing, the advertising goliath is not the only player in town. Lending on years of industry expertise, our legal marketing agency is fluent in all areas of paid search, including Google Ads, Bing Ads, and paid social channels including Facebook & LinkedIn.. Because if you are limiting your digital marketing to a single platform, your law firm is definitely missing out on new business opportunities.

Is the legal sector competitive for paid advertising?

It’s no secret the legal industry is one of the most competitive marketplaces when it comes to search engine marketing. In fact, the CPC (cost-per-click) can reach over £70 for certain legal niches such as certain types of personal injury campaigns, with London the most competitive location in the UK. In fact, the only markets where CPCs are higher are finance and insurance.

But, while many law firms don’t believe they have the budget to run a successful paid ad campaign and compete online, this isn’t the case. Our experience in law firm digital marketing ensures your PPC campaigns do more than compete – you come out on top. Maximising your ROI with a well-planned, data-driven, paid advertising campaign, we’ll help you to distribute your budget advantageously so you can generate high-intent leads at a cost effective price for your fee earners.

An established paid advertising agency which specialises in helping law firms generate more leads and new client instructions, we make sure your campaigns constantly outperform the competition.

What’s better: SEO or PPC?

Whilst both are lucrative channels, PPC provides immediate leads, whilst SEO requires a long-term strategy to generate a sustainable flow of traffic and sign-ups. We recommend both to ensure a holistic, well-rounded search engine marketing strategy.

The partner of choice for many law firms, we thrive on building ultra-targeted and
seriously effective PPC campaigns, supported by high-converting landing pages. Fluent in all aspects of paid search, including advanced data analytics, custom PPC scripts, and high converting landing pages, we will help your law firm maximise sales and ROI across the paid search ecosystem.

A good organic search engine position is just as essential. And there are no dark arts practiced here. Instead, we take everything we know about Google’s algorithm (and we know a lot!) to move your organic search results in the right direction. Whether SEO or PPC, we constantly analyse the data and refine our approach to deliver the best possible results for our law firm clients.

How many searches take place on Google?

Still need convincing on why you should advertise on Google or invest in SEO? Get ready to be converted with these compelling stats.

  • More than 80% of global businesses trust Google Ads for PPC campaigns (WebFX)
  • The #1 result in Google gets approximately 32% of all clicks (Backlinko)
  • As of 2019, Google had a whopping 86.86% of the search engine market (Statista)
  • Paid campaigns drive 65% of clicks received by Google Ads (WordLead)
  • People are four times more likely to click ads on Google (63%) than any other advertisement network (BClutch.co)
  • Google Ads advertisers receive an average of $8.00 (£6.50) for each dollar spent. (Google Economic Impact)
  • ‘Lawyers’ is on the list of the top 10 most expensive keywords on Google
    (Statista)
  • 46% of all searches on Google are for a local business or local service (Search Engine Roundtable)
  • 28% of local searches result in a purchase (Google)
  • Mobile accounts for 58% of all Google searches (hitwise)

How can we improve our presence through content marketing?

It’s not just big power brands that can benefit from this digital marketing method. Solicitors can also use content marketing to raise brand awareness, establish themselves as trusted experts, and attract new clients. Law firms can use many content marketing assets to improve their presence. This includes (but is not limited to):

  • Blog posts. Legal blogs help your firm to demonstrate expertise. And, when you write for potential clients (rather than other legal professionals), you show precisely what you can do for them. This allows you to convert website visitors into clients.
  • eBooks, whitepapers, and guides. Content such as eBooks, whitepapers and guides let you further educate website visitors. More than this, the very nature of long-form content means that it appeals directly to those pesky search engines.
  • Service page content. Want to let search engines and web visitors know exactly what you do, and how you can help clients? If so, you can’t go wrong with detailed service page content.
  • Visual content. For visual web visitors, infographics and videos can help you to appeal directly to them and broaden your potential audience.

Of course, even when your law firm has solicitors willing and able to write good quality, accessible content, finding the time for them to do so can be impossible. Time is money, and every billable hour is accountable.

Providing much-needed support to solicitors and in-house legal marketers, our experienced legal copywriters and content creators are on-hand to craft your visitor and SEO-friendly legal prose.

What platforms do you use to build new websites?

Leveraging the power of open-source frameworks, our dedicated marketing agency for law firms excels in developing cutting-edge legal websites across all major platforms. This includes WordPress, Joomla, Drupal and ASP.net. From custom brochure to high-end lead generation websites, all our solutions are built to be flexible and scalable.

Our web platform of choice is WordPress. Because, when it comes to simplicity and style, WordPress is as good as it gets (and we never use off-the-shelf templates). Moreover, because it’s so easy to use, you can update your WordPress site with as little or as much involvement as you want from us.

If you don’t want to use WordPress for whatever reason, we have an alternative solution for you. After deployment, we can also host your new responsive website on our fast UK server. Offering the highest levels of reliability and security, we will ensure your web presence never lets you down.

How long does it take to rank a website?

Unfortunately, there’s no short answer to this. How quickly your legal website climbs the search engine rankings depends on various factors, including your starting point, competition levels, the website’s domain authority score (DA), and the extent of work that was previously carried out on your legal website.

Research found it takes around three years for a page to rank in the number one spot on Google, and only 5.7% of pages rank in this spot within a year. And whatever legal services your law firm offers, there is likely to be a fair amount of competition standing in your way and jostling for a coveted page one position.

When you appoint us as your law firm digital marketing agency, we use all our digital and marketing expertise to get you on the first page of Google as quickly and as cost-effectively as possible. And we are confident that we can beat the average time it takes to rank a legal website by some margin.

How much does SEO for law firms cost?

Unlike some legal digital marketing agencies, we don’t have set packages. Because every website, client, and SEO campaign is different. Our pricing is based on your current position and how much work is involved in achieving your overriding objectives.

Nevertheless, we believe that our prices are both competitive and fair. Before you appoint us, we will meticulously assess your needs before providing a quote. Of course., this quote is entirely obligation free. To give you an idea of our costs, our flexible SEO plans start from around £2,500 per month and scale upwards for our larger clients.

What we won’t do is sell you short just to win your business. We are passionate about delivering a positive return on investment for all our legal clients, and we don’t believe in wasting your time or your budget on expensive digital marketing campaigns that simply won’t work. Instead, we are about value and results.

What technology do you use to monitor performance and analytics?

As well as being legal digital marketing specialists, we are also a tech-enabled agency. This means we use the latest and the best technology to monitor and review client performance. This includes using Google Analytics 4, Hotjar, SEMRush and Google Search Console.

Indeed, the ongoing measurement of your digital marketing campaign is critical in defining its success. And we firmly believe that what can be measured should be measured. Our team tracks all critical data points, including keyword rankings, website traffic, conversions, phone calls and backlinks. By doing this, we can measure the effect of our work down to a tee.

Of course, while each law firm and legal website is unique, the methods used to monitor SEO performance remain universal. Nevertheless, because we are a leading law firm digital marketing agency, we routinely monitor improvements in keyword rankings, monthly organic traffic growth, and website activity increases. You could say we’ve gotten it down to a fine art.

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