PPC Management Services

Grow your business and reach more customers with our experienced PPC management agency.

PPC Management Agency

MagnifyLab are an expert PPC agency in London who care about the metrics that matter most to your business – sales, new business acquisition and ROI. Getting the most out of your paid search campaigns takes years of experience and this is where our knowledgeable team will help your company grow.

Our approach towards paid search is led by creative insights and data driven decisions. As a partner of choice for many companies, we thrive on building intelligent campaigns and reducing wastage throughout to maximise our client’s pay-per-click campaign performance.

With years of industry experience, our fully integrated PPC management agency will help your company thrive online and stay ahead of your competitors. Whether you operate an ambitious startup or established business, you’re in safe hands with MagnifyLab.

Data-Driven PPC Management

The term ‘big data analytics’ is commonly used across the digital marketing sphere. At MagnifyLab, our PPC management team really do focus on analytics and data-driven marketing to shape our decision making process.

Our pay-per-click strategists review all key campaign metrics across platforms such as Google Ads and Bing Ads to maximise the effectiveness of our clients PPC marketing campaigns. This includes optimising campaigns on a keyword level, device level, demographic basis and geo level.

By paying meticulous attention to detail and making data informed decisions, we’re able to outperform many PPC agencies across the UK. This allows our PPC management team to maximise conversion rates, reduce CPA’s and drive sales for our clients.

PPC Marketing or SEO Marketing?

A question commonly asked is “What’s more effective out of SEO & PPC”. The truth is there’s no straight forward answer to this question. Both are effective methods in driving targeted traffic through your website but they entail completely different techniques.

PPC will deliver immediate results for your business. With an effective campaign architecture and keyword strategy, you will benefit from a quick flow of website traffic. On the other hand, SEO typically falls part of a longer-term website strategy, that will deliver a steady flow of organic traffic.

Website traffic is the lifeblood for many online businesses. For this reason, MagnifyLab recommend incorporating a holistic digital marketing strategy that includes both PPC marketing and Search Engine Optimisation. They exist to complement each other and help businesses generate the strongest possible impact online.

PPC Management Agency – Further Information

Paid search campaigns that are driven by intelligent planning, data informed optimisations and regular reviews. Our PPC management services will give your company an edge over the competition.

1. Market Research
Our PPC management team carry out extensive market and competitor research before starting the all important campaign build. By immersing ourselves into your business, we’re able to roll out the best strategy for your campaign.

2. Keyword Research
Researching the most relevant and profitable keywords for your campaigns is one of the most important steps within the PPC management process. The last thing you want is to target the wrong phrases which will burn your budget. With our expert knowledge, we will feedback on your pay-per-click campaign structure, keyword selection, advert effectiveness, wastage spend, quality score, conversion rate and landing page optimisation.

3. Advert Copywriting
Preparing informative ad copy to engage with your target audience comes next. We continually test and optimize various areas including your headline, description, callouts and sitelinks.

4. Bid Management
PPC is a competitive but lucrative advertising channel. Through our data driven approach towards PPC management, our team ensure you’re not paying too much for in-demand keywords.

5. Daily Optimisation
All paid search accounts are reviewed on a daily basis to maximise our clients ROI. Rigorous testing is carried out on every single campaign to drive traffic, conversions & sales.

6. Detailed Reporting
Whilst our clients have access to a custom reporting suite to monitor PPC campaign performance 24/7, our team prepare detailed reports each month. Transparency at its very best.

Pay-per-click advertising offers an effective means to drive highly qualified traffic, enquiries and sales through your website. Whether you operate a startup or established company, you need to consider the most effective, scalable and profitable channels to drive business growth, and paid search advertising certainly falls into this equation.

The most important components behind every successful campaign is deploying the correct strategy and ensuring your PPC agency carries the necessary experience to track, analyse and test your campaigns.

Our experienced PPC agency have delivered huge success for our array of clients who operate across competitive sectors including legal, home improvement, e-commerce, automotive, and travel & tourism. For instance, we manage PPC for lawyers, which is a very competitive landscape that includes personal injury, private client and commercial orientated practise areas.

To gain an honest opinion as to whether our PPC management services can suit your business growth, get in touch with our team today to discuss a no-obligation initial consultation.

Whether your company is an established SME or ambitious start-up, your pay-per-click advertising budget is safe with MagnifyLab.

We bring first class experience, best practice techniques, and utilise the very latest technology, to deliver real accountability and revenue growth. This makes MagnifyLab the best PPC agency to drive your business forward.

In fact, we’re so confident with our approach to PPC management, we guarantee to outperform your existing PPC agencies campaign performance within 3 months.

There are a host of reasons why businesses instruct MagnifyLab as their PPC agency. Common reasons include failing to see a ROI from their paid search campaigns, employing a poor pay-per-click strategy, seeing too much wastage within their account, or not having the knowledge to deploy accurate conversion tracking.

As a specialist paid search agency in London, our team have amassed a strong track record of delivering exceptional results for our clients. All clients have access to a dedicated account manager, who are Google qualified. Let our PPC agency help you realise the true potential of your PPC management campaigns across Google Ads, Bing Ads, Facebook Ads and more!

Absolutely. Our PPC agency offer complimentary audits to understand your account on a granular level and provide recommendations as to how we will improve your performance. We carry out detailed audits on Google Ads, Bing Ads and Facebook.

With our expert knowledge, we will feedback on your pay-per-click campaign structure, keyword selection, advert effectiveness, wastage spend, quality score, conversion rate and landing page optimisation.

Unfortunately, we’ve found many PPC agencies in the UK fail to implement tight campaign structures and allow accounts to run on autopilot. This inevitably leads to poor performance, unwanted traffic and wastage spend.

It’s time to put this right. Let our PPC management company deep dive into your account to determine the specific actions that need to be taken to improve your campaigns performance today.

Let's Talk Business

Book a free discovery call with our marketing strategists today.

Why Choose MagnifyLab?

Transparency

We believe in 100% transparency and establishing long-term relationships with our clients, that’s built on the pillars of trust and results.

PPC Experience

Our PPC marketing agency are backed with years of experience managing digital marketing campaigns on Google Ads, Bing Ads & Social Media.

No Contracts

Say goodbye to long-term contracts. We’re so confident with our approach to PPC management, we work on a rolling monthly basis.

Our Accreditations

Our PPC Management Services

Google Ads

Google Ads

As an official Google Partner agency, the territory of Google Ads is very familiar to our team. Position your brand at the forefront of the world’s largest search engine to immediately drive traffic, leads and sales. Whatever your goals, our ppc company have got you covered.

YouTube Ads

YouTube Ads

Target new customers with effective video and display advertising campaigns on Youtube. By leveraging the power of the 2nd largest search engine in the world, our expert ppc team can drive new enquires and sales for your business.

Google Shopping

Google Shopping

If you operate an e-commerce site, we can help accelerate sales by promoting your products on the Google Shopping Feed. Our team work with a number of retailers across the UK and overseas to drive top-level sales. Let’s discuss how we can take your sales to the next level.

LinkedIn Ads

LinkedIn Ads

LinkedIn is a social network for professionals that offers a unique way to target users based on their industry, job title and location. The most common ways to communicate with users are through Sponsored Content, InMail and Text Ads.

Bing Ads

Bing Ads

Although Bing has a low share of the UK search market, it still represents an effective means to generate additional sales for your business. Why not leverage the power of Bing’s platform to add greater coverage across your paid search campaigns!

Google Display Network

Google Display Network

The GDN is the largest display network in the world and can help you reach 80% of internet users worldwide. Reach your desired target market through contextual advertising, remarketing or custom-intent audiences.

Our Clients

The Brief

We carried out a comprehensive marketing audit across the Seth Lovis & Co PPC account to detail how we could improve their ROI. The results which followed were resounding.

The Outcome

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online enquiries
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conversion rate
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cost per lead

The Brief

MagnifyLab were challenged with designing a brand new website that provided consumers with a clear under understanding of Judge Law’s expertise and helped the firm increase their online presence.

The Outcome

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website traffic
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online enquiries
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page 1 keywords

The Brief

Charter-A previously managed all PPC campaigns in-house but felt there was room for improvement to scale new business opportunities. They were speaking with a number of marketing agencies and decided to engage with MagnifyLab.

The Outcome

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cost per lead
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conversion rate
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impression share

The Brief

ThermoFoam were new to the world of digital marketing and had no previous exposure in running paid search campaigns. They were particularly keen on increasing inbound lead generation to drive new business opportunities for the firm.

The Outcome

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monthly enquiries
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website traffic
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revenue

The Brief

Heston Photo approached MagnifyLab in 2017 to improve their digital proposition which entailed a complete website redesign, brand new logo, and SEO to enhance their online visibility.

The Outcome

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website traffic
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online enquiries
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page 1 keywords

The Brief

Working with one of the largest PPC agencies UK, Steelo were disappointed with campaign performance and felt they could further improve ROI. They were deeply frustrated so in stepped MagnifyLab.

The Outcome

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cost per lead
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conversion rate
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online enquiries

PPC Management – FAQ’s

What is Paid Search advertising?

PPC is a quick and scalable way to advertise your business on Google & Bing. It’s fundamentally designed to connect businesses with consumers who are actively searching for your services.

Search engines operate an auction process that is driven by a cost-per-click (CPC) model, which essentially means all advertisers are charged a certain fee each time a consumer clicks your advert. The CPC will be determined by a number of factors including keyword competition, ad relevance & quality score.

Search engines will reward the most relevant and intelligent advertising campaigns within the auction process by charging them a lower CPC. This is where our PPC management services become most effective, as we can drive your business the highest volume of targeted traffic within your monthly budget allocation. Your business will benefit from gaining the highest volume of targeted leads that you can turn into new sales opportunities.

Unlike SEO, paid search advertising offers an immediate opportunity to position your business on the much coveted first page of Google & Bing. By implementing a pay-per-click (PPC) campaign with MagnifyLab, we can help you exceed your online marketing objectives.

How much does your PPC Management Agency charge?

MagnifyLab offer bespoke PPC services and packages suitable for all sized businesses. Our PPC agency manage advertising budgets from £1,500 to £40,000+ per month.

Every business is different. Every market is different. As such, we don’t employ a ‘one size fits all’ approach to PPC management.  All clients are charged a monthly management fee based on their advertising spend. Our PPC management fee’s start from £450 per month.

The PPC management fee includes daily campaign optimisation, keyword expansion, ad copy optimisation, bid management and conversion rate optimisation. In a nutshell, these are the all important processes to ensure the success of your pay-per-click campaigns.

Speak to our PPC agency in London to discuss your options with MagnifyLab today.

Do you manage international PPC accounts?

Although we are a London based PPC management agency, many of our clients operate on an international level. As such, we have the ability and experience to manage overseas campaigns, which commonly requires translations into local languages.

Current international markets where we manage PPC campaigns include France, Germany, USA, Russia and Spain.

Our previous PPC Agency delivered poor results...

Over the years, we’ve come across many clients, who we’re now running successful PPC campaigns for, that were previously put off paid search advertising due to being burnt by a PPC management agency in the past.

We’ve gone on to demonstrate the problem doesn’t lie with PPC itself, but with the PPC management agencies who failed to execute and manage their campaigns correctly. Our meticulous approach towards PPC advertising ensures our agency will deliver the best possible returns for your business through our relentless process of testing, analysing and optimising your campaigns.

Unfortunately, many PPC management agencies exist who play the numbers game and operate a revolving door. Once the ink has settled on the contract, they will simply setup your campaign and carry out minimal optimisation. Essentially, they will leave your PPC advertising campaign to run on ‘auto-pilot’. You know what happens next, your CPL or CPA start to take a turn for the worse.

If you’ve been stung in the past, don’t be put off by paid search advertising. Give our PPC management agency a call and we’ll carry out a free account audit to identify where your previous PPC agency went wrong and outline what we’ll do to turn around your fortunes.

Free Consultation

Get in touch with our specialist PPC agency in London to discover how we will supercharge your PPC marketing campaigns today!