PPC
Agency London

PPC is a quick and scalable way to advertise your business on Google & Bing. It’s fundamentally designed to connect businesses with consumers who are actively searching for your services.

Search engines operate an auction process that is driven by a cost-per-click (CPC) model, which essentially means all advertisers are charged a certain fee each time a consumer clicks your advert. The CPC will be determined by a number of factors including keyword competition, ad relevance & quality score.

Search engines will reward the most relevant advertising campaigns within the auction process by charging them a lower CPC. This is where our PPC management services become most effective, as we can drive the highest volume of targeted traffic within your monthly budget allocation.

Every business is different. Every market is different. As such, we don’t employ a ‘one size fits all’ approach to PPC management. All clients are charged a monthly management fee based on their advertising spend, with monthly fees starting from £600.

The PPC management fee includes daily campaign optimisation, keyword expansion, ad copy optimisation, bid management and conversion rate optimisation. To receive a tailored quotation for your PPC management, please contact our team today.

Paid search advertising is by far the most dynamic and measurable way of driving highly engaged users to your website. Under the right guidance, it can work for companies of all sizes across multiple industries. Whether you’re a local business or a national leader, we can implement a strategy that works for you.

Over the years, we’ve come across many clients, who we’re now running successful PPC campaigns for, that were previously put off paid search advertising due to being burnt by a PPC management agency in the past.

We’ve gone on to demonstrate the problem doesn’t lie with PPC itself, but with the PPC management agencies who failed to execute and manage their campaigns correctly. Our meticulous approach towards PPC advertising ensures our agency will deliver the best possible returns for your business through our relentless process of testing, analysing and optimising your campaigns.

Unfortunately, many London PPC agencies exist who play the numbers game and operate a revolving door. Once the ink has settled on the contract, they will simply setup your campaign and carry out minimal optimisation. Essentially, they will leave your PPC advertising campaign to run on ‘auto-pilot’. You know what happens next, your CPL or CPA start to take a turn for the worse.

If you’ve been stung in the past, don’t be put off by paid search advertising. Give our PPC agency in London a call and we’ll carry out a free account audit to identify where your previous PPC management agency went wrong and outline what we’ll do to turn around your fortunes.

First and foremost, the costs with paid search advertising varies by advertising network and the audiences your business is seeking to target online. Naturally, some networks are cheaper than others. For instance, targeting the same audience will cost you more on LinkedIn than it would on Meta.

We also need to consider other factors such as channels, bidding strategy.

That aside, the biggest influence on paid search costs are the industry your business operates within. For example, sectors such as legal, insurance and SAAS tend to be very competitive in our experience but this is generally offset by either the high order values or the customer LTV (life time value).

Google Ads pricing varies depending on your industry, customer lifecycle, current trends, and how well you manage your account.

Regardless of the competitive state of your market, our ppc agency are specialists in helping companies succeed online through intelligent strategy and well managed campaigns. We undertake regular audits, continually test different approaches, keep landing pages relevant, stay on top of advertising platform updates, and make data-driven optimisations to drive business changing results for our clients.