Charter-A Case Study

Services: Paid Search


Charter-A are a leading private aviation company who offer clients bespoke helicopter and private jet travel solutions across the UK, Europe and further afield. They have gained an enviable reputation within the private aviation industry as a result of their core values and impeccable service offering.

The Brief

Charter-A previously managed all paid search campaigns in-house but felt there was room for improvement to scale new business opportunities for the firm. They were speaking with a number of marketing agencies and decided to engage with MagnifyLab as their partner of choice.

The Process

MagnifyLab carried out a no-obligation paid search audit to understand current performance and provided recommendations on how we could maximise their ROI.

Our PPC team carried out extensive market and competitor research to aid decision making and ensure Charter-A benefited from the best possible start. We rolled out a new paid search strategy that delivered significant results for Charter-A. After careful consideration, we introduced a new campaign structure, wrote tailored ad copy, used relevate ad extensions, and created a number of responsive landing pages.

In short, we smashed the initial KPI’s set with Charter-A. Our team successfully increased conversion rates, reduced wastage, and reduced their average cost-per-lead, making for an extremely successful campaign.

We have now extended our activity by running targeted campaigns on Facebook, Bing and the Google Display Network.

The Results


Cost per lead reduction


Increase in conversion rate


Impression share increase

Client Testimonial

‘Magnify Lab now manages all our PPC campaigns and much of our online presence. I have found them to be an outstanding company, dedicated to detail our revenues have significantly increased and our costs decreased. They are professional, transparent and exact in everything they do. The thing that really shines through is they enjoy and are engaged fully with the service they provide. I would highly recommend these guys to anyone – Thanks guys’

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