Google Shopping Management

Convert more clicks into sales with our expert Google Shopping management agency.

Google Shopping Agency

Are you looking to generate more sales via Google shopping (PLA’s)? You’ve come to the right place!

Google shopping has literally transformed the nature of e-commerce and now dominates retail search marketing. It provides retail businesses with an effective platform to generate healthy volumes of targeted traffic and sales.

Our Google shopping management agency has vast experience in managing profitable campaigns for our clients.

Results Are Everything

Every e-commerce website needs a Google shopping campaign that will flourish, to drive brand awareness and sales. Broadly speaking, this boils down to four main components: Product Feed, Google Ads Campaign Structure, Bidding & Optimisations.

Google shopping management runs through our DNA. We will ensure your products are displayed to the relevant audience and encourage more consumers to click your listings.

MagnifyLab know the best approaches and our expert team is made up of the perfect balance of creative and data-driven individuals.

Our Google shopping agency provide a fully managed service for our clients, from initial feed setup on the Google Merchant Centre to daily campaign management. Why not give our Google shopping management team a call today to discuss how we will deliver real results for your business?

Google Shopping Management

Our Google shopping management services maximise the potential of Google Shopping campaigns for our clients.

The first step is to implement your Google shopping feed which lays the foundation for the success of your entire account. This involves linking your e-commerce site to the Google Merchant Centre. This will be followed by the creation of a bespoke campaign structure within Google Ads.

At MagnifyLab, our Google shopping specialists will optimise all areas of your data feed to maximise performance and ROI. This includes product titles, descriptions, images, custom labels and bidding strategies. A fine-tuned data feed ensures higher visibility and sales at a reduced cost.

With daily campaign management and further optimisation, we have the ability to deliver a sustainable flow of sales for your business. Our creative and analytical team work tirelessly to ensure all our Google shopping clients receive the best possible results and return on advertising spend (ROAS).

Google Shopping – Further Information

Google shopping ads are very effective and play an important role in driving online revenues for many e-commerce owners. Below are four reasons why you should consider running Google shopping ads for your business:

1. Boost Sales
Google shopping is a proven platform to drive healthy revenues for e-commerce companies worldwide. Generally speaking, acquisition costs are lower and conversion rates are higher compared to Google search ads.

2. Cost Effective
We’ve found the cost-per-click (CPC) to be a lot lower across most Google shopping campaigns. Through our meticulous Google shopping management, we’re able to deliver more targeted traffic for your marketing budget.

3. Broad Reach
Product listings appear by default on both the search engine results page (SERP) and within the Google Shopping tab, offering additional reach for retailers. Advertise your products to a high intent audience.

4. Higher CTR
Many of our clients experience a higher CTR from Google shopping listings compared to traditional search ads. This is partly down to having the ability to display a product thumbnail, pricing and clear description within your PLA.

Google shopping is by far the easiest and most cost-effective way to promote your product range to a targeted audience.

Google charge on a cost-per-click (CPC) basis, each time your advert is clicked. The CPC varies by vertical based on a number of factors including market competition, feed optimisation, campaign structure and quality score.

When running shopping and search campaigns in parallel, we’ve established shopping campaigns typically deliver a lower CPC than search campaigns. The prime benefit here is we’re able to stretch our clients marketing budgets by driving a higher volume of targeted traffic and sales through their website.

In terms of budgets, this very much depends on your marketing objectives and how many items you wish to promote within your Google shopping campaign. We generally recommend a minimum monthly investment of £1,500 for smaller merchants, £10,000 for medium sized merchants, and £25,000 for larger e-commerce sites.

As a Google shopping management agency, we are experts in this field and have the experience to significantly grow your company online.

Whether you’re new to the world of Google shopping or feel your existing agency is holding back your growth, give our expert team a call today for a no-obligation strategy discussion.

Let's Talk Business

Book a free discovery call with our marketing strategists today.

Why Choose MagnifyLab?

Transparency

We believe in 100% transparency and establishing long-term relationships with our clients, that’s built on the pillars of trust and results.

Google Shopping Experience

Our Google shopping agency are backed with years of experience in helping companies improve their online visibility and drive new sales.

No Contracts

Say goodbye to long-term contracts. We’re so confident with our approach to seo management, we work on a rolling monthly basis.

Our Accreditations

Our Clients

The Brief

We carried out a comprehensive marketing audit across the Seth Lovis & Co PPC account to detail how we could improve their ROI. The results which followed were resounding.

The Outcome

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MagnifyLab were challenged with designing a brand new website that provided consumers with a clear under understanding of Judge Law’s expertise and helped the firm increase their online presence.

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The Brief

Charter-A previously managed all PPC campaigns in-house but felt there was room for improvement to scale new business opportunities. They were speaking with a number of marketing agencies and decided to engage with MagnifyLab.

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The Brief

ThermoFoam were new to the world of digital marketing and had no previous exposure in running paid search campaigns. They were particularly keen on increasing inbound lead generation to drive new business opportunities for the firm.

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The Brief

Heston Photo approached MagnifyLab in 2017 to improve their digital proposition which entailed a complete website redesign, brand new logo, and SEO to enhance their online visibility.

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Working with one of the largest PPC agencies UK, Steelo were disappointed with campaign performance and felt they could further improve ROI. They were deeply frustrated so in stepped MagnifyLab.

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Google Shopping Specialists – FAQ’s

What is Google Shopping?

Google shopping is a service provided by Google that allows merchants to advertise products to consumers online. Consumers have the ability to compare various products within the Google shopping section, including product price, colour, size and availability.

Google shopping has become an an important vertical for many e-commerce businesses, given its potential to drive a high volume of sales from a targeted audience. The Google shopping specialists at MagnifyLab have many years of experience in managing successful campaigns for our retail clients.

Get in touch today to discuss how we can help your business maximise sales and new customer acquisition through bespoke Google shopping management campaigns.

How does Google Shopping work?

Google shopping listings work completely differently to Google search ads since they don’t involve keyword targeting criteria. Shopping adverts are largely driven by relevance between the product listing and search query performed on Google. This makes it imperative for advertisers to deploy fine tuned shopping feeds and campaign structures to maximise sales and reduce wastage.

Google shopping campaigns are all about delivering a strong ROI. The success of your campaign can be divided into four main areas: product feed, Google Ads campaign structure, bidding & optimisations. With the right strategy and approach in place, you’ll quickly discover the possibilities with an expert Google shopping agency like MagnifyLab.

Where do Google Shopping ads display?

Product listing ads or PLA’s appear within both the Google shopping section and along the Google search results page (SERP).

Your listing will typically display when a search query relates to an active product listed within your Google Ads campaign. However, it’s common to receive some irrelevant traffic along the way, making it imperative for daily campaign optimisation. Speak to the Google shopping experts at MagnifyLab to discuss how we will scale your business online.

Free Consultation

Get in touch with our expert Google shopping agency to discover how we will boost your sales and new customer acquisition today!