High-impact PPC campaign to
drive new enquiries at scale.

Charter-A put their trust in MagnifyLab and our experts rose to the challenge by maximising campaign performance to deliver a 48% reduction in lead-costs and 68% increase in conversion rate.

Charter-A

One of Europe’s leading private aviation companies

Charter-A are a leading private aviation company who offer clients bespoke helicopter charter and private jet charter solutions across the UK, Europe and further afield. They have gained an enviable reputation within the private aviation industry as a result of their core values and impeccable service offering.

Charter-A previously managed all paid search campaigns in-house but felt there was room for improvement to scale new business opportunities for the firm. After speaking with a number of digital marketing agencies, they decided to engage with MagnifyLab as their partner of choice.

The first port of call was to conduct a detailed paid search audit to understand current performance, unravel opportunties and provide recommendations on how we could maximise their ROI.

Our PPC team carried out extensive market and competitor research to aid decision making and ensure Charter-A benefited from the best possible start. To this end, we overhauled their strategy by implementing a new granular campaigns structure to increase campaign relevancy,  stripped out short-tail keywords and drove all traffic to bespoke landing pages.

In short, we smashed the initial KPI’s set with Charter-A. Our team successfully increased conversion rates, reduced wastage, and reduced their average cost-per-lead, making for an extremely successful campaign. We have now extended our activity by running targeted campaigns on Facebook, Bing and the Google Display Network.

The Results

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Cost per lead reduction

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Increase in conversion rate

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Impression share increase

ThermoFoam

Great company to work with and they have really helped us to grow our inbound enquiries. The guys at Magnify Lab have made themselves available on the phone even in the evenings and weeks which has been invaluable to us. Thanks Magnify Lab, highly recommended
Magnify Lab
5
2018-08-24T09:16:06+00:00
Great company to work with and they have really helped us to grow our inbound enquiries. The guys at Magnify Lab have made themselves available on the phone even in the evenings and weeks which has been invaluable to us. Thanks Magnify Lab, highly recommended

My Little Bubba

Ray and his team were excellent from creating our website from start to finish. He was very professional and executed the job perfectly and we get so many compliments on our website. I really enjoyed working with Ray and he has become a friend to me and my husband. The quality and standard of work is very high. He also set up the website so its now very easy for me to maintain myself which is perfect. I look forward to working with Magnify Lab on my marketing campaign. Thanks again Ray
Magnify Lab
5
2018-06-19T06:24:23+00:00
Ray and his team were excellent from creating our website from start to finish. He was very professional and executed the job perfectly and we get so many compliments on our website. I really enjoyed working with Ray and he has become a friend to me and my husband. The quality and standard of work is very high. He also set up the website so its now very easy for me to maintain myself which is perfect. I look forward to working with Magnify Lab on my marketing campaign. Thanks again Ray

Dr Jane Halsall

Approached Magnifylab 3 months ago to create a website for my counselling psychology business. Not only where they professional and informative but they listened and ensured it was a collaborative process. They researched my competitors and developed a product that has already attracted business. The website looks incredible and exceeded my expectations. I would highly recommend this company. They came to me through a recommendation and I’m grateful that someone did. So don’t hesitate to give them a call. They know what they are doing and I can guarantee you will be happy with the finished result.
Magnify Lab
5
2018-06-19T07:48:10+00:00
Approached Magnifylab 3 months ago to create a website for my counselling psychology business. Not only where they professional and informative but they listened and ensured it was a collaborative process. They researched my competitors and developed a product that has already attracted business. The website looks incredible and exceeded my expectations. I would highly recommend this company. They came to me through a recommendation and I’m grateful that someone did. So don’t hesitate to give them a call. They know what they are doing and I can guarantee you will be happy with the finished result.

Heston Photo

The guys at MagnifyLab have done an unbelievable job for us over the past 12 months. We've previously worked with a number of agencies and none have been able to deliver the same level of results as MagnifyLab. I would highly recommend Ray and his team to anyone looking to grow their online business
Magnify Lab
5
2018-08-24T09:16:33+00:00
The guys at MagnifyLab have done an unbelievable job for us over the past 12 months. We've previously worked with a number of agencies and none have been able to deliver the same level of results as MagnifyLab. I would highly recommend Ray and his team to anyone looking to grow their online business

Steelo Ltd

We are delighted with the customer service and results from Google Campaigns run by MagnifyLab! They promptly respond to our requests and positively surprise us with ways of improving our campaign results. 6/5 stars!
Magnify Lab
5
2018-08-24T09:17:30+00:00
We are delighted with the customer service and results from Google Campaigns run by MagnifyLab! They promptly respond to our requests and positively surprise us with ways of improving our campaign results. 6/5 stars!
5
5
Magnify Lab

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