Services: Paid Search

Charter-A Case Study

Charter-A are a leading private aviation company who offer clients bespoke helicopter and private jet travel solutions across the UK, Europe and further afield. They have gained an enviable reputation within the private aviation industry as a result of their core values and impeccable service offering.

Charter-A previously managed all paid search campaigns in-house but felt there was room for improvement to scale new business opportunities for the firm. They were speaking with a number of marketing agencies and decided to engage with MagnifyLab as their partner of choice.

MagnifyLab carried out a no-obligation paid search audit to understand current performance and provided recommendations on how we could maximise their ROI.

Our PPC team carried out extensive market and competitor research to aid decision making and ensure Charter-A benefited from the best possible start. We rolled out a new paid search strategy that delivered significant results for Charter-A. After careful consideration, we introduced a new campaign structure, wrote tailored ad copy, used relevate ad extensions, and created a number of responsive landing pages.

In short, we smashed the initial KPI’s set with Charter-A. Our team successfully increased conversion rates, reduced wastage, and reduced their average cost-per-lead, making for an extremely successful campaign.

We have now extended our activity by running targeted campaigns on Facebook, Bing and the Google Display Network.

The Results

0

Cost per lead reduction

0

Increase in conversion rate

0

Impression share increase

Testimonials

  • Ray and his team were excellent from creating our website from start to finish. He was very professional and executed the job perfectly and we get so many compliments on our website. I really enjoyed working with Ray and he has become a friend to me and my husband. The quality and standard of work is very high. He also set up the website so its now very easy for me to maintain myself which is perfect. I look forward to working with Magnify Lab on my marketing campaign. Thanks again Ray

    My Little Bubba
    My Little Bubba
  • Approached Magnifylab 3 months ago to create a website for my counselling psychology business. Not only where they professional and informative but they listened and ensured it was a collaborative process. They researched my competitors and developed a product that has already attracted business. The website looks incredible and exceeded my expectations. I would highly recommend this company. They came to me through a recommendation and I’m grateful that someone did. So don’t hesitate to give them a call. They know what they are doing and I can guarantee you will be happy with the finished result.

    Dr Jane Halsall
    Dr Jane Halsall
  • Great company to work with and they have really helped us to grow our inbound enquiries. The guys at Magnify Lab have made themselves available on the phone even in the evenings and weeks which has been invaluable to us. Thanks Magnify Lab, highly recommended

    ThermoFoam
  • The guys at MagnifyLab have done an unbelievable job for us over the past 12 months. We've previously worked with a number of agencies and none have been able to deliver the same level of results as MagnifyLab. I would highly recommend Ray and his team to anyone looking to grow their online business

    Heston Photo
  • We are delighted with the customer service and results from Google Campaigns run by MagnifyLab! They promptly respond to our requests and positively surprise us with ways of improving our campaign results. 6/5 stars!

    Steelo Ltd

Projects

Kulvinder Lall
Kulvinder Lall
Heston Photo Lifestyle
Heston Photo Lifestyle
Josiah-Lake Gardiner
Josiah-Lake Gardiner
Seth Lovis
Seth Lovis

Looking for a Digital Marketing Agency in London?

First, tell us more about yourself.