Child Law Partnership are an experienced team of family lawyers who support their clients with sensitive matters including divorce, child arrangements and financial agreements. They recognised the need to revamp their website, as the previous iteration was rather tired and failed to clearly articulate their position in what is a competitive legal market.
Through a series of collaborative meetings, we were able to understand the clients requirements and guide the firm through the digital journey to determine an actionable brief to underpin the project. From these meetings, we determined the appearance style and functionality required for the new website, in addition to their ideas for a new corporate logo.
Our main priorities were to produce a premium website that focused on their target audience by promoting a seamless user-experience. This was coupled with the need to expand website content to allow the firm to rank more competitively on Google across a wider array of service areas.
The first step involved devising a new logo and colour scheme for the firm. The previous logo and colour palette looked dated so we wanted to ensure the new assets brought a contemporary, fresh & bold feel to the website. Following this, we prepared bespoke designs across all pages, that once approved, went into production. Before deployment, our team carried out a comprehensive SEO migration
The end result was a highly personable website, that was not only consistent in design, but also reflects the firms proposition within the market and allows for a smooth user experience across every screen resolution.
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