Services: Paid Search

Steelo Case Study

Background

Steelo are a leading structural steel fabricator based in West London, delivering value at a competitive price without compromising quality. They aim to change the process of ordering steel, reducing lead times by adopting better scheduling and production control habits. They are very passionate about steel and believe in ‘a job well done!’

The Brief

Working with one of the largest PPC marketing agencies in the land, Steelo were disappointed with campaign performance and felt they could further improve ROI with their on-going marketing investment. They were deeply frustrated so in stepped MagnifyLab.

The Process

Our expert PPC team audited Steelo’s Google Ads account to understand historical performance and quickly determined we could improve their results. During the audit, we discovered a host of areas for improvement, ranging from low conversion rates, low CTR’s and a high percentage of wastage due to a lack of negative keywords.

We devised a new account structure and introduced a responsive landing page to help Steelo maximise performance and new business opportunities. The positive results quickly followed as Steelo were benefiting from a smarter strategy and better managed campaign.

Given the positive results, we have now expanded Steelo’s digital marketing strategy across the Google Display Network (GDN) and Bing.

The Results

0

Reduction in cost-per-lead

0

Increase in conversion rate

0

Increase in leads

Testimonials

  • Ray and his team were excellent from creating our website from start to finish. He was very professional and executed the job perfectly and we get so many compliments on our website. I really enjoyed working with Ray and he has become a friend to me and my husband. The quality and standard of work is very high. He also set up the website so its now very easy for me to maintain myself which is perfect. I look forward to working with Magnify Lab on my marketing campaign. Thanks again Ray

    My Little Bubba
    My Little Bubba
  • Approached Magnifylab 3 months ago to create a website for my counselling psychology business. Not only where they professional and informative but they listened and ensured it was a collaborative process. They researched my competitors and developed a product that has already attracted business. The website looks incredible and exceeded my expectations. I would highly recommend this company. They came to me through a recommendation and I’m grateful that someone did. So don’t hesitate to give them a call. They know what they are doing and I can guarantee you will be happy with the finished result.

    Dr Jane Halsall
    Dr Jane Halsall
  • Great company to work with and they have really helped us to grow our inbound enquiries. The guys at Magnify Lab have made themselves available on the phone even in the evenings and weeks which has been invaluable to us. Thanks Magnify Lab, highly recommended

    ThermoFoam
  • The guys at MagnifyLab have done an unbelievable job for us over the past 12 months. We've previously worked with a number of agencies and none have been able to deliver the same level of results as MagnifyLab. I would highly recommend Ray and his team to anyone looking to grow their online business

    Heston Photo
  • We are delighted with the customer service and results from Google Campaigns run by MagnifyLab! They promptly respond to our requests and positively surprise us with ways of improving our campaign results. 6/5 stars!

    Steelo Ltd

Projects

Charter-a
Charter-a
Heston Photo Lifestyle
Heston Photo Lifestyle
Josiah-Lake Gardiner
Josiah-Lake Gardiner
Seth Lovis
Seth Lovis

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