01
Background
Josiah-Lake Gardiner, a boutique family law firm based in London, specialises in supporting HNW individuals with sensitive family law matters. Their expertise encompasses divorce, child arrangements, and pre-nuptial agreements, where trust, confidentiality, and professionalism are paramount. Despite their exemplary service, the firm’s dated website no longer aligned with their modern capabilities or met the expectations of their sophisticated clientele.
Recognising the need for a digital transformation, Josiah-Lake Gardiner sought a law firm web design agency create an online presence that would reflect their expertise, inspire client confidence, and streamline their processes.
02
Brief
The primary goal of the project was to produce a law firm website design that align with both the practical needs of today’s users and the firm’s reputation for handling delicate matters with discretion. Key areas of focus included creating a website that was SEO optimised to attract organic traffic, establishing clear and strategically placed call-to-actions for seamless lead conversion, and ensuring an overall design that cultivated trust among their target audience.
An additional objective was to integrate new website features that reflected modern client expectations. Notably, this included developing a ‘pay online’ function to simplify and safeguard the payment process. The website had to be intuitive and functional across all devices and completed within an ambitious eight-week timeframe.
03
Process
Our law firm website development team worked closely with Josiah-Lake Gardiner to deliver a full redesign in eight weeks.
- Audit: An in-depth audit of the existing platform to shape the new build.
- Content strategy: A legal content marketing strategy paired with a clean, approachable design that inspires trust.
- Conversion: Key calls-to-action placed to boost enquiries, with testimonials and case examples reinforcing the firm’s authority.
- Build: WordPress with Advanced Custom Fields — flexible, scalable, and easy for the firm to manage and update.
- Pay online: A secure payment feature, making payment effortless and convenient for clients.
04
Results
A modern, high-performing website that positions Josiah-Lake Gardiner as the trusted choice for family law services.
- Full redesign designed, built and launched in eight weeks
- Self-managed site on WordPress + ACF, so the team can update content without a developer
- Secure online payments built into the client journey
- Responsive on every device, with clear calls-to-action on every page









