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Google Ads Agency
Most Google Ads agencies hand you a click report. Our Google Ads management services tie every pound of media spend to a signed client. Retainers from £750 per month.
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Top Rated Agency
01 — Google Ads Case Studies
Every case study below leads with the number the client's board actually cared about: cost per lead and cost per signed client, not cost per click. This is what Google Ads services should deliver.
Ralph Rose Generating over 200 high intent buy-to-let leads per month 
Steelo How we reduced Google Ads lead costs by 54% City Legal How we increased new client acquisition by 64% Portico Invest Driving property investor leads from over 15 international markets Nuspace How we increased monthly enquiries by over 350% 
PEL Consultancy Transforming lead quality for a UK private investigation agency Last Minute Plumbing How we reduced Google Ads lead cost by 56% 02 — About us
We work with 50+ UK businesses, including law firms, professional services, home services and property companies, so we have already seen how your buyers search and what a good enquiry looks like in your sector. As a Google Ads company built for lead generation, we run Search, Performance Max, Demand Gen and YouTube, and nothing else that does not pay back.
We are AI first in how we work, not just what we sell. AI sits inside our own build and optimisation process, and every campaign is built to perform across Google and AI search surfaces from day one. One number runs the account: revenue generated. Every report answers to it.
Ray Nandra, FounderYou speak to me, not an account junior.
03 — Our Services
Our Google Ads services run as one closed loop: spend, lead, SQL, signed client. Nothing runs in isolation and nothing reports in a vacuum.
Search campaigns built on high intent keywords, so you appear when buyers are ready to enquire.
Google AI bids across every Google channel against your lead goals, with human control over assets, audiences and signals.
Video and discovery placements that build demand before the search happens, with YouTube ads tracked against the same leads.
A full account diagnostic covering wasted spend, weak targeting and missed opportunity, before we propose a single change.
Every call and form submit lands in your live lead tracking platform, so every pound spent is tied to a named lead.
SQL and sign up data fed back into Google Ads, so campaigns bid for clients instead of clicks.
04 — Lead generation
Full funnel frameworks, landing pages built to convert, and a live lead tracking platform that proves what worked. As a Google Ads company, we build your account so your competitors end up bidding against a system, not a media plan.
Low quality enquiries are a management problem, not bad luck. We pair precise targeting with messaging that filters, so what reaches your inbox is exclusive, in market and worth calling back.
Offline conversion data closes the gap between the click and the signed client. We feed your sales outcomes back into the account, so bidding chases SQLs and revenue instead of form fills.
Your ad pays for the click. The landing page earns the client. We build one page per campaign, with one action, clear proof and a form that takes seconds, so the same ad spend brings in more enquiries at a lower cost per lead.
05 — Reviews
30 day rolling contracts. No lock in, no excuses. We act as an extension of your team and protect your pipeline. Most clients have been with us for years.
“I have a legal practice and moved from a very lacklustre marketing company to MagnifyLab. The results have been quick and really quite amazing. My turnover has increased massively.”
“We have used various services providers in this space for over 5 years now and can confidently says that MagnifyLab know what they are doing, are proactive, and are very good with the execution.”
“Excellent service, extremely personable and professional.”
“Ray at MagnifyLab has completely transformed my digital footprint. My practice has doubled since they've taken over my website. Cannot recommend them highly enough.”
“Outstanding ppc agency. We’ve been using Ray and his team for a number of years and they always think outside of the box to deliver amazing lead gen campaigns for our brand.”
“I'd highly recommend to any potential new client looking for a dynamic agency with a personal touch to help grow their business. We look forward to working together in the future!”
06 — Why us
Nothing here is clever. It is the list of things that annoyed our clients at their last Google Ads management agency.
Contract
Rolling, 30 days notice
12-month lock-in
Who runs your account
A senior strategist — Ray or one of two others
An account junior you meet once at onboarding
Reporting
One page: spend, leads, cost per SQL, revenue
A 40-slide deck of impressions and click-through rate
Media spend fee
One flat monthly fee, agreed before you start.
A percentage that grows quietly as you scale
Account ownership
Your Google Ads account, in your name, from day one
Held in the agency account, handed over reluctantly
Speed to launch
Live inside 30 days, first leads in the same window
Six to eight weeks of discovery workshops
07 — Omni-channel
Successful Google Ads management is about the entire buying journey. Google Ads, Meta, Display and YouTube work as one strategy, measured against the same pipeline.
Your buyers do not stay on one platform, so neither do your campaigns. We run Google Search with YouTube, Facebook, Bing and LinkedIn as one account with one budget logic, and back it with SEO services where it pays, rather than silos competing for the same lead.
Behaviour is read channel by channel, then the strategy is built once and applied across all of them.
Buyers who meet you three times should hear the same claim three times. The offer, the proof and the call to action stay identical across search, social and video.
Performance is tracked across every platform and reviewed weekly, with AI assisted analysis flagging what to cut and what to scale before the spend drifts.
08 — Our process
No roadblocks, no guesswork. No wild guesses. Our Google Ads management is planned, tested and reviewed regularly by the strategist who built the account.
We take time to understand your business and, where it exists, your past Google Ads performance, then give you actionable recommendations before any budget moves.
You get: Account audit, written strategy brief and agreed KPI targets
A 360 look at your competitors: who bids on your terms, what they say to your buyers and where the gaps are.
You get: Competitor map plus keyword and messaging matrix
Detailed keyword research, campaign structure, ad copy, conversion tracking and CRM integrations, built together so research becomes something that converts.
You get: Live campaigns, ad creative and tracking wired to your CRM
No autopilot. Accounts are reviewed daily and tuned regularly against the KPIs we agreed, with structured tests on ads and landing pages.
You get: Test log showing what ran, what won and what is next
A Google Ads management report from your account manager every month, plus a live lead tracking view you can open any day.
You get: Looker Studio dashboard and a review call with your strategist
Trusted by ambitious UK brands
09 — Pricing
Fees from our Google Ads management agency are tailored to your goals and audience. One flat monthly fee covers every aspect of the Google Ads management service, so you can run your business while we run the accounts.
Personal attention guaranteedYou hear back from me or a senior strategist, same day.
10 — FAQs
Straight answers on Google Ads management services: cost, budget, speed and what to do when the last agency left a mess behind.
Ask Us DirectlyGoogle Ads management is the ongoing work of building, running and improving your Google Ads account so every pound of ad spend brings in enquiries. It covers keyword research, campaign structure, ad copy, bidding, landing pages, conversion tracking and monthly reporting. A good Google Ads management agency reports on leads and cost per signed client, not clicks.
Google Ads management services at MagnifyLab start from £750 per month on a rolling contract. That fee sits on top of your media budget, which goes direct to Google. Every business gets a tailored quote because competition, budget and the number of campaigns change the work involved. There are no hidden charges and no percentage of your spend.
Work backwards from leads. Divide the enquiries you need each month by a realistic conversion rate, then multiply by the cost per click in your market. Competitive markets need a bigger budget to give Google enough data to learn. We set your starting budget on the first call, from your goals and your competitors, then adjust as the data comes in.
Quality Score is a 1 to 10 rating Google gives each keyword, based on expected click through rate, ad relevance and landing page experience. A higher score usually means a lower cost per click and a better ad position. We lift it with tightly themed ad groups, matched landing pages and negative keyword lists that block irrelevant searches.
A boutique Google Ads agency gives you the specialist, not a hand off. You get one point of contact, direct access to the strategist running your account, and calls, emails and WhatsApp when you need them. At MagnifyLab a senior strategist runs every account, and we act as an extension of your team.
Yes. Bad results are common and are almost always a setup problem, not a Google problem. Typical causes are broad keywords, generic landing pages, no offline conversion tracking and little ongoing work. We run a free account audit that shows where the last agency went wrong and what a rebuilt account would look like.
Yes. We run Search, Performance Max, Demand Gen and YouTube as one lead generation plan, with human control over assets, audiences and conversion signals. Every campaign feeds the same lead tracking platform, so you can see which one produced signed clients.
Leads can arrive within days of launch, because ads go live and appear in search straight away. The first two to four weeks are a learning phase while Google settles and we tighten targeting from early data. Consistent lead volumes usually stabilise four to six weeks after launch.
11 — Google Ads Blog
Discover the top Google Ads predictions for 2025, including the rise of AI-driven campaigns, the expansion of Demand Gen strategies, and evolving…
Struggling to get the most out of your paid search campaigns? Discover and avoid these PPC mistakes to boost performance, cut costs,…
Once upon a time, digital advertisers relied heavily on manual optimizations, painstakingly adjusting each bid and crafting unique ad copies. This meticulous…
Excellent on Google
Tell us what you sell and what a client is worth. You hear back the same day from Ray or a senior strategist, never an account junior.
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