GTE Settlement Agreement Solicitors

GTE Settlement Agreements is a specialist employment law firm focusing exclusively on same day settlement agreements. Before engaging MagnifyLab, the firm had virtually no organic visibility.

We recommended a complete rebrand and website rebuild, securing an exact match domain in the process. As a legal services provider in Google’s YMYL category, we built out our strategy based on our proven E-E-A-T framework.

With a new brand and a new domain, the opportunity was clear but so was the challenge. GTE needed to build organic authority from scratch in a competitive legal niche, generate a consistent pipeline of high-intent enquiries, and establish the kind of credibility that earns visibility in both traditional search results and AI-generated answers.

We built a focused, authoritative SEO strategy designed to make GTE the most visible and trusted destination for settlement agreement searches in the UK.

• Our technical SEO team implemented 301 redirects from the old website to the new website
• Designed a hub-and-spoke content architecture centred entirely around settlement agreements
• Ensured every aspect of the website met Google’s E-E-A-T principles, with clearly attributed expertise, visible solicitor credentials, and content structured to demonstrate genuine authority in a YMYL category
• Created over 20 new blog posts and practice area pages built around high-intent search queries relevant to employees and employers seeking settlement agreement advice
• Implemented a full suite of AI SEO optimisations including schema markup, FAQ deployment, and author bio implementation to strengthen trust and attribution signals
• Delivered a targeted digital PR and backlink generation campaign to build domain authority from a standing start

• 176% increase in organic traffic
• 100+ monthly organic enquiries
• 25+ pages cited by AI systems including Google’s AI Overview
• Growing volume of high-intent referral enquiries directly from ChatGPT