Turning a start-up into an established market player.
Montague Cromwell are a specialist property consultancy based in the heart of London.
Turning an ambitious start-up into an established market player
Montague Cromwell are a specialist property consultancy who connect high-net-worth individuals with their exclusive range of completed and off-plan investment properties. As an ambitious start-up looking to make big grounds in a competitive sector, they chose to partner with MagnifyLab to test the waters with inbound lead generation.
The initial targets involved delivering a handsome volume of monthly leads at a defined CPL target within the UK and specific overseas territories, where investors are known to have a keen appetite to invest in the UK property market due to its stable economy and growing housing market. In addition to curating bespoke landing pages, there was also a need to integrate all enquiry forms with Hubspot to ensure the new leads fall into automated workflow systems.
Our paid media team took time to fully understand the general market and competitive landscape before rolling out a full-funnel campaign strategy covering Google Ads, Bing Ads, Discovery and Remarketing. Our agile approach enabled us to make smart optimisations from a general campaign and CRO perspective to exceed upon the initial targets set by the client.
Our campaigns exceeded all expectations to the point where we were required to scale activity by ramping up lead volumes and activate further international campaigns to broaden our reach.