A modern responsive website for a commercial law firm.
Our team have worked alongside Summit Law for a number of years to drive SEO & PPC activity. Following Google's mobile-first algorithm update, the time was right to upgrade the firm's website.
A commercial law firm based in the heart of legal London
- The Brief
- The Process
Summit Law are a boutique commercial law firm, specialising in matters relating to commercial litigation, insolvency and director disqualification proceedings. Over the years, we've worked closely with the Summit Law team to deliver effective paid search and SEO strategies to increase enquiries and new client acquisition.
From an SEO perspective, our team were limited with the results we could achieve using the firms old website that was built in Umbraco. The main issues were the website's slow page speed, poor Google Core Web Vital metrics, and it was not fully geared up to deliver optional performance to mobile devices. Following Google's latest mobile-first algorithm update, where the search giant priorities mobile version of content for ranking, we saw an immediate drop in website rankings and had to take swift action.
We used the opportunity to not only redesign the Summit Law website but also update their branding to be more aligned with their ethos and service offering. Summit Law are a modern and creative team of legal professionals so their logo, branding and website had to incorporate these values.
Once the logo was approved, we prepared a series of designs that incorporated the new colour schemes to ensure our partner was happy with the direction of the project. This was followed by the development phase and rigorous cross-device testing before deployment. Both parties were delighted with the end result and Summit Law have received many compliments for their beautiful online shop front!