01
Background
Summit Law are a boutique commercial law firm, specialising in matters relating to commercial litigation, insolvency and director disqualification proceedings. Over the years, our specialist law firm marketing agency have worked closely with the Summit Law team to deliver effective paid search and law firm SEO strategies to increase enquiries and new client acquisition.
02
Brief
From an SEO perspective, our team were limited with the results we could achieve using the firms old website that was built in Umbraco. The main issues were the website’s slow page speed, poor Google Core Web Vital metrics, and it was not fully geared up to deliver optional performance to mobile devices.
Following Google’s latest mobile-first algorithm update, where the search giant priorities mobile version of content for ranking, we saw an immediate drop in website rankings and had to take swift action.
03
Process
We used the opportunity to carry out a new law firm website design but also update their branding to be more aligned with their service offering. Summit Law are a modern and creative team of legal professionals so their logo, branding and website had to incorporate these values.
Once the logo was approved, we prepared a series of designs that incorporated the new colour schemes to ensure our partner was happy with the direction of the project.
This was followed by law firm website development phase and rigorous cross-device testing before deployment. Both parties were delighted with the end result and Summit Law have received many compliments for their beautiful online shop front!
