Nuspace

Nuspace are a well established construction company based in Fulham. Over the years, they’ve developed a strong brand reputation around London for providing high quality residential extensions and loft conversions.

Nuspace approached our team at MagnifyLab as they we were concerned with the performance of their Google Ads campaigns. The underlying issues were that monthly lead volumes were low and lead costs were excessive. As a result, their campaigns were extremely ineffective and failing to keep the sales team busy. Nuspace therefore entrusted MagnifyLab to spearhead their digital campaigns.

After reviewing their account and bringing our expertise to the party, we quickly identified the underlying reasons that were driving poor performance for the brand. The fundamental issues that really stood out were poor conversion rates across all device types and consistently high lead costs throughout Q3 and Q4 2021. We therefore decided to introduce a series of responsive landing pages that showcased the brands high-end work, in addition to rolling out an integrated media strategy across Google Ads, Bing Ads and Facebook.

Our initial targets were to slash lead costs by around 40% over the first three months but both ourselves and the client were delighted that delivery exceeded all expectations from the get-go.