PPC Management Services
Built Around Revenue.
Not Clicks.

PPC management is the ongoing build, testing and tuning of paid search and paid social campaigns to turn ad spend into leads and sales. It covers keyword and audience selection, bidding, ad copy, landing pages, conversion tracking and reporting. At MagnifyLab, a senior strategist runs every account and ties each click to a named lead.

• Build: keywords, audiences, ad copy and landing pages set up around one commercial goal.
• Manage: bids, budgets and search terms reviewed every week, not once a quarter.
• Report: spend, leads, cost per signed client and revenue in one view.

PPC management services include an account audit and build, keyword and audience strategy, ad creation, weekly bid and budget management, landing page and conversion tracking work, and monthly reporting. Every MagnifyLab client also gets a live lead tracking platform, so spend is tied to leads and signed clients, not just clicks.

• Audit and build: a full account diagnostic before we propose a single change.
• Weekly optimisations: search term reviews, negative keywords, bid and budget changes.
• Landing pages and CRO: pages built around one action, tested continually.
• Reporting: a Looker Studio dashboard plus a monthly review call with your strategist.

PPC management services in the UK typically cost £500 to £2,000 a month for SMEs, or 10% to 20% of ad spend on a percentage model. MagnifyLab charges a flat fee from £750 per month on a rolling contract, with no percentage of your media spend. Your ad budget is paid separately, direct to Google.

• Flat fee: the same monthly fee whether you spend £3,000 or £30,000 on ads.
• Percentage models: the fee rises as you spend more, so ask what extra work you get for it.
• Setup fees: common across the market, so get them in writing before you sign.

Most UK SMEs start with £1,000 to £5,000 a month in ad spend, then scale once cost per signed client is proven. Aim for 30 to 50 conversions a month per campaign so Google’s automated bidding has enough data. In highly competitive sectors such as law, clicks often cost £30 or more, so budgets need to run higher.

Competition is the biggest driver of cost per click, followed by Quality Score, location and bidding strategy. Legal clicks average roughly £8 in the UK against under £1 for retail, and London runs 15% to 30% above the national average. Management quality decides how much of that spend turns into enquiries.

• Competition: legal, insurance and finance carry higher CPCs, usually offset by client lifetime value.
• Ad relevance: strong relevance and well built pages lift Quality Score, lowering CPC.
• Management quality: continual testing and bid management cut wasted spend.

PPC ads can go live within days and first clicks arrive within 24 to 48 hours, but campaigns need one to two weeks of learning before automated bidding settles. Readable data usually builds over the first 30 days, with consistent returns from months three to six. MagnifyLab builds to go live inside 30 days, with first leads in the same window.

Performance Max is a Google Ads campaign type that uses Google AI to serve your text, images and video across Search, YouTube, Display, Discover, Gmail and Maps from one campaign, bidding in real time towards your conversion goals. It typically needs around six weeks to stabilise, and performs best when fed signed client data rather than raw form fills.

• Full network access: every Google channel from one campaign.
• Asset based creation: Google mixes your assets into the best performing combinations.
• Goal focused spend: budget flows to the actions that generate real business value.

Neither wins outright: PPC delivers leads in weeks, SEO compounds over months, and the strongest strategies run both. Start with PPC if you need enquiries this quarter, then add SEO and AI search visibility to bring cost per lead down over time. MagnifyLab plans PPC, SEO and AI SEO together across Google, ChatGPT, Perplexity and AI Overviews.

Yes. Your Google Ads account sits in your name from day one, so you keep every campaign, audience and conversion history if you leave. Some agencies hold accounts in their own manager account and hand them over reluctantly. We work on 30 day rolling contracts, so you are never locked in.

Start with an independent account audit. Poor PPC results usually trace back to weak conversion tracking, loose match types and campaigns left on autopilot while cost per lead drifts upward. MagnifyLab runs a free account audit, shows where the last agency went wrong, and sets out what we would change in the first 30 days.