01
Background
Blue Market Media, a leading offline media agency based in London, specialises in helping brands connect with their target audience through impactful leaflet distribution and direct mail campaigns. With a reputation for driving measurable sales results through these traditional marketing channels, they have built a strong foothold in the offline media space. However, recognising the growing importance of digital presence in reinforcing their brand authority and expanding their reach, they sought to elevate their online strategy.
02
Brief
To align their digital presence with the excellence of their offline services, Blue Market Media approached MagnifyLab to revamp their website and develop a robust SEO strategy.
The goal was to create a modern, visually compelling website that not only reflected their brand values but provided an intuitive experience for their users. Additionally, they sought a comprehensive SEO plan to increase organic traffic, drive qualified leads, and ultimately generate greater business growth through their digital channels.
03
Process
MagnifyLab began by focusing on creating a beautiful and user-friendly website. Built on WordPress, the new site leveraged Advanced Custom Fields to provide the client with flexibility in managing their content. The redesigned website featured a clean, modern aesthetic designed to resonate with their core audience and articulate their expertise in offline media solutions.
Following the launch of the new website, our team implemented a comprehensive and data-driven SEO strategy to maximise online discoverability. This multifaceted approach combined on-page, technical, and off-page optimisation to deliver measurable improvements.
Key steps included:
- Content Expansion: Creation of 50+ new pages covering services pages, blog posts, and location pages to penetrate new audience segments. These pages focused on door drops and direct mail content, helping to reach users across the funnel with high quality material.
- Backlink Generation: Over 250 high-quality backlinks were secured to strengthen Blue Market Media’s domain authority and signal credibility to search engines.
- Technical Optimisation: Site performance, structure, and crawlability were enhanced to ensure peak operational efficiency from an SEO perspective.
- On-Page Refinement: Implemented an E-E-A-T framework to help build topical authority across the website.
Following our data-led SEO strategy, we were delighted to have achieved page 1 positions for 39 keywords including: direct mail agency, direct mail marketing.
