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PPC Agency London
Most PPC agencies in London hand you a click report. We are a London PPC agency that ties every pound of media spend to a signed client, with PPC management from £750 per month.
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01 — PPC Case Studies
Every case study below leads with the number the client's board actually cared about: lead volumes, cost per lead and cost per signed client. This is what your PPC services should deliver.
Ralph Rose Generating over 200 high intent buy-to-let leads per month 
City Legal Solicitors How we increased new client sign-ups by 64% Steelo How we reduced Google Ads lead costs by 54% 
PEL Consultancy How we reduced Google Ads lead costs by 40% Portico Invest Generating over 300 international leads per month Nuspace How we increased monthly enquiries by over 350% Last Minute Plumbing How we increased monthly lead volume by 77% 02 — About us
We work with 50+ UK firms, including 30+ law firms, so we have already seen how your buyers search and what a good enquiry looks like in your sector. As a paid search agency in London, we are fluent across Google Ads, Display, Paid Social, Performance Max and YouTube. That includes a dedicated Google Ads management agency service.
We are AI first in how we work, not just what we sell. AI sits inside our own build and optimisation process, and every campaign is built to perform across Google and AI search surfaces from day one. One number runs the account: revenue generated. Every report answers to it.
Ray Nandra, FounderYou speak to me, not an account junior.
03 — Our Services
Our PPC management in London runs as one closed loop: spend, lead, SQL, signed client. Nothing runs in isolation and nothing reports in a vacuum.
Google Ads management built on Search and Performance Max campaigns that outbid competitors and put you in front of high intent buyers.
Fully managed PPC across Search, Video and Display, built to grow demand and client acquisition together. It is the same model as our national PPC management services.
A full PPC audit covering wasted spend, weak targeting and missed opportunity, before we propose a single change.
Pages built around one action, turning warm traffic into signed clients rather than bounced visits.
Every call and form submit lands in your live lead tracking platform, so every pound spent is tied to a named lead.
SQL and sign up data fed back into Google Ads, so campaigns bid for clients instead of clicks.
04 — Lead generation
Full funnel frameworks, landing pages built to convert, and a live lead tracking platform that proves what worked. As a PPC company in London, we build your account so your competitors end up bidding against a system, not a media plan. Pricing is clear too: see our PPC packages.
Low quality enquiries are a management problem, not bad luck. We pair precise targeting with messaging that filters, so what reaches your inbox is exclusive, in market and worth calling back. Our law firm PPC agency clients rely on it most.
Offline conversion data closes the gap between the click and the signed client. We feed your sales outcomes back into the account, so bidding chases SQLs and revenue instead of form fills.
We place your ads in front of buyers at the moment they are ready to act. Google, Bing, LinkedIn and YouTube run as one strategy, managed end to end, for a predictable return. Smaller budgets run through our PPC agency for small business.
05 — Reviews
30 day rolling contracts. No lock in, no excuses. We act as an extension of your team and protect your pipeline. Most clients have been with us for years.
“I have a legal practice and moved from a very lacklustre marketing company to MagnifyLab. The results have been quick and really quite amazing. My turnover has increased massively.”
“We have used various services providers in this space for over 5 years now and can confidently says that MagnifyLab know what they are doing, are proactive, and are very good with the execution.”
“Excellent service, extremely personable and professional.”
“Ray at MagnifyLab has completely transformed my digital footprint. My practice has doubled since they've taken over my website. Cannot recommend them highly enough.”
“Outstanding ppc agency. We’ve been using Ray and his team for a number of years and they always think outside of the box to deliver amazing lead gen campaigns for our brand.”
“I'd highly recommend to any potential new client looking for a dynamic agency with a personal touch to help grow their business. We look forward to working together in the future!”
06 — Why us
Nothing here is clever. It is the list of things that annoyed our clients at their last agency, written down and then fixed. Outside London, we also work as a PPC agency in Hertfordshire.
Contract
Rolling, 30 days notice
12-month lock-in
Who runs your account
A senior strategist — Ray or one of two others
An account junior you meet once at onboarding
Reporting
One page: spend, leads, cost per SQL, revenue
A 40-slide deck of impressions and click-through rate
Media spend fee
One flat monthly fee, whatever you spend
A percentage that grows quietly as you scale
Account ownership
Your Google Ads account, in your name, from day one
Held in the agency account, handed over reluctantly
Speed to launch
Live inside 30 days, first leads in the same window
Six to eight weeks of discovery workshops
07 — Omni-channel
Successful PPC management is about the entire buying journey. Google Ads, Meta, Display and YouTube work as one strategy, measured against the same pipeline.
Your buyers do not stay on one platform, so neither do your campaigns. We run search, social and video as one account with one budget logic rather than three silos competing for the same lead.
Behaviour is read channel by channel, then the strategy is built once and applied across all of them.
Buyers who meet you three times should hear the same claim three times. The offer, the proof and the call to action stay identical across search, social and video.
Performance is tracked across every platform and reviewed weekly, with AI assisted analysis flagging what to cut and what to scale before the spend drifts. New accounts start with a free Google Ads audit.
08 — Our process
No roadblocks, no guesswork. Our London PPC management is planned, tested and reviewed regularly by the strategist who built the account.
We get to what your business and your buyers actually need. Objectives, target audience and current pain points, covered on the first call.
You get: Written strategy brief with agreed KPI targets
Your buyer profile drives everything. It sets the keywords, the messaging and the pain points worth leading with, across Google and AI search alike.
You get: Keyword map plus audience and messaging matrix
Campaigns, creative and landing pages built together. This is where the research becomes something that converts, not a slide deck.
You get: Live campaigns, ad creative and matched landing pages
Structured testing separates a progressive account from a stagnant one. Creative, landing pages and strategy are tested continually, hunting incremental gains.
You get: Test log showing what ran, what won and what is next
Monthly reporting through Looker Studio, plus a live lead tracking view you can open any day of the month. Cut the data the way your business needs it.
You get: Looker Studio dashboard and a review call with your strategist
Trusted by ambitious UK brands
09 — Pricing
Fees from our London PPC management agency are tailored to your goals and audience, with no cut of your media spend taken quietly. One flat monthly fee covers every part of paid advertising, so you can run your business while we run the accounts.
Personal attention guaranteedYou hear back from me or a senior strategist, same day.
10 — FAQs
Straight answers on PPC management in London: cost, campaign types and what happens when the last agency left a mess behind.
Ask Us DirectlyPay per click advertising puts your business in front of buyers at the moment they search, across Google, Bing and social feeds. It is scalable, it is measurable, and it reaches people who are already looking for what you sell.
PPC lead generation reaches people actively interested in your services and converts those clicks into form submissions and phone calls your sales team can work.
PPC management fees at MagnifyLab, a London PPC agency, start from £750 per month on a rolling contract. Pricing reflects your market and the work involved, and we never take a percentage of your media spend.
Industry competition is the biggest driver of your cost per click, shaped further by platform choice, bidding strategy and the quality of day to day management.
Performance Max uses Google AI to combine your text, images and video into ads that run across every Google channel, bidding in real time against your conversion goals.
Yes. As the world’s second-largest search engine, YouTube is a low-cost platform for engaging viewers with targeted video — driving awareness, leads and sales alongside your search activity.
It depends on your goals, budget and how fast you need results. PPC brings instant visibility. SEO builds compounding growth. The strongest strategies run PPC, SEO and AI search together, capturing paid, organic and generative demand at once.
We hear this weekly. The problem rarely lies with PPC. It lies with agencies that set the campaign live and leave it on auto pilot while cost per lead quietly drifts upward.
If you have been stung before, call us. We run a free account audit, show you where the last agency went wrong, and set out what we would do differently in the first 30 days.
11 — Paid Media Blog
Discover the top Google Ads predictions for 2025, including the rise of AI-driven campaigns, the expansion of Demand Gen strategies, and evolving…
Struggling to get the most out of your paid search campaigns? Discover and avoid these PPC mistakes to boost performance, cut costs,…
Once upon a time, digital advertisers relied heavily on manual optimizations, painstakingly adjusting each bid and crafting unique ad copies. This meticulous…
Excellent on Google
Tell us what you sell and what a client is worth. You hear back the same day from Ray or a senior strategist, never an account junior.
Let's talk about better pipeline.
Tell us the goal and we come back with a costed plan inside two working days.
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Ray or a senior strategist will be in touch within one working day.
