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Google Ads Audit Services
Google reports its own wins. We check them against signed clients. Get a free 15 point Google Ads audit and see what to fix first.
Wasted search terms, tracking gaps and Performance Max reviewed by handView only access, so nothing in your account changesFix list ranked by revenue, plus a recorded walkthrough callAudit running
Free · 15 checks15
checkpoints
£0
cost to you
5 days
to report
An accredited Google Ads audit agency
Google Partner
Google Ads certified agency
Semrush Certified Agency
Certified Agency Partner
Microsoft Bing Partner
Bing Ads accredited
Digital Agency Network
Top Rated Agency
01 — The Problem
Google marks its own homework. Conversion counts, impression share and Optimisation Score look healthy while the account buys the wrong clicks. Most accounts we audit share the same quiet leaks: broad match drift, tracking that counts the wrong conversions, and Performance Max spending where it is easiest, not where it pays. Running Bing or paid social too? Book a full PPC audit.
Broad match and loose phrase match pull in researchers, job seekers and competitors. You pay for every one of those clicks, and the search terms report is where it shows. On a small budget that waste hurts most, so our small business PPC service starts here.
Page views, two second calls and duplicate tags inflate Google Ads conversions. Without offline conversion import, smart bidding learns from the wrong signal.
Performance Max and Target CPA spend freely. Unchecked, they buy cheap conversions and brand searches you would have won anyway. We see it in most accounts our London PPC agency takes over.
02 — The Cost Of Waiting
Every day of delay is another day of spend. Move the sliders to see what an unreviewed Google Ads account could be costing you. The waste share is an illustrative assumption, not a promise. Your free audit puts a real figure on it.
Wasted a month
£1,250
Wasted a year
£15,000
03 — The Solution
We audit Google Ads from the conversion action up to the campaign structure, in three stages. Fix the data, stop the waste, then rebuild around revenue.
Can you trust your data?
Where is spend leaking?
Is it built for revenue?
15 checks. Free. Yours to keep.
04 — Reviews
Most clients start with the audit, and many stay on for PPC management services. No lock in and no hard sell, just the truth about your Google Ads account from the person who audited it. Ongoing work runs on our Google Ads packages.
Excellent
5-star reviews on Google
“I have a legal practice and moved from a very lacklustre marketing company to MagnifyLab. The results have been quick and really quite amazing. My turnover has increased massively.”
“We have used various services providers in this space for over 5 years now and can confidently says that MagnifyLab know what they are doing, are proactive, and are very good with the execution.”
“Excellent service, extremely personable and professional.”
“Ray at MagnifyLab has completely transformed my digital footprint. My practice has doubled since they've taken over my website. Cannot recommend them highly enough.”
“Outstanding ppc agency. We’ve been using Ray and his team for a number of years and they always think outside of the box to deliver amazing lead gen campaigns for our brand.”
“I'd highly recommend to any potential new client looking for a dynamic agency with a personal touch to help grow their business. We look forward to working together in the future!”
05 — What You Get
We audit Google Ads against revenue, not Optimisation Score. You get a scored report, a ranked fix list and a recorded call where every finding is explained in plain English. No 80 page export of generic tips.
Sample audit scorecard
Tell us your website and monthly ad spend. A senior strategist in our PPC Hertfordshire team replies the same day with a view only access request for Google Ads, plus Analytics and your CRM if you have one.
We pull 90 days of Google Ads data, then read search terms, conversion actions, bid strategies, placements and lead data by hand. Each checkpoint is scored and the spend at risk is quantified.
Scored findings and a fix list ranked by revenue impact and effort, so the biggest leaks close first.
We walk through every finding on a recorded call. Fix it in house, brief another agency or ask our Google Ads management agency for a quote. The audit is yours either way.
06 — Why MagnifyLab
Typical Google Ads audit services
Generic checklist run by softwareFlags generic issues, ignores revenueLocked behind a paid, upfront feeLong PDF with no clear prioritiesHanded over by a sales repMagnifyLab Google Ads audit
Hand-reviewed by a senior PPC strategistJudged on leads and signed clients, not clicksFree, with no obligation to hire usScored findings and a ranked fix listWalkthrough call with the person who ran the audit07 — Proof
Every Google Ads audit starts with the waste. These results show where cutting it led: lower cost per lead, more signed clients and budget moved to what converts, from law firm PPC to home services.
Ralph Rose Generating over 200 high intent buy-to-let leads per month 
City Legal Solicitors How we increased new client sign-ups by 64% Steelo How we reduced Google Ads lead costs by 54% 
PEL Consultancy How we reduced Google Ads lead costs by 40% Portico Invest Generating over 300 international leads per month Nuspace How we increased monthly enquiries by over 350% Last Minute Plumbing How we increased monthly lead volume by 77% 08 — Google Ads Audit FAQs
A good Google Ads audit starts with conversion tracking, then tests whether Google is buying the right clicks. It covers search terms, match types, bidding, Performance Max, geography, devices, audiences and landing pages, and ends with a fix list ranked by revenue. MagnifyLab's free Google Ads audit scores 15 checkpoints and quantifies the spend at risk.
Yes. You can hire a Google Ads expert to audit your account, and MagnifyLab's certified strategists do it free. We ask for view only access, review 15 checkpoints by hand, then send a scored report and walk you through it on a recorded call. You keep the findings with no obligation to hire us.
Yes. The free Google Ads audit costs nothing and carries no obligation to buy. You get the 15 point report, a ranked fix list and a recorded walkthrough call. It is open to UK advertisers spending £1,000 or more a month. We offer it because a clear report is the best way to show how we work.
A Google Ads account audit at MagnifyLab covers 15 checkpoints in three stages. Data checks conversion tracking and lead quality. Waste covers search terms, match types, spend concentration, geography, networks and Performance Max. Revenue covers bidding, budgets, devices, audiences, brand versus non brand, landing pages and automation risks.
You receive your Google Ads audit report within five working days of granting view only access. Accounts with several campaign types, or those needing CRM data matched to leads, can take a little longer. We confirm the timeline when you request your free audit.
We need view only access to your Google Ads account, and ideally Google Analytics and your CRM or lead data. View only means we can see everything but change nothing, and you can remove access whenever you like. Offline conversion data is what lets us judge lead quality, not just clicks.
We analyse 90 days of Google Ads data as standard, long enough to show trends and spot waste without seasonal noise. For seasonal accounts, recent changes or long sales cycles we widen it to six months. We also read the change history, so recent edits are checked against results.
Audit Google Ads every quarter, and straight after a performance drop, a big campaign change or a switch of agency. Search terms, competitors and Google's automation shift constantly, so budget leaks reopen fast. Accounts running Performance Max or smart bidding drift quickest and need the closest watch.
Automated tools report your Optimisation Score and flag generic issues like missing ad extensions. A Google Ads audit service run by MagnifyLab judges the account against revenue: which spend produced signed clients and which did not. A strategist reads search terms, tracking and lead data, then tells you what to fix first.
No. The audit is yours to keep, whether you fix it in house or brief another agency. If you want help, we quote Google Ads management from £750 a month on a rolling contract. There is no sales script on the walkthrough call, just your findings and what to fix first.
Yes. Our Google Ads audit covers Search, Performance Max, Display and YouTube campaigns, and flags where Performance Max cannibalises Search or brand terms. We review Microsoft Advertising on request. Tell us which campaign types you run and we scope the audit to match.
Free · 15 checkpoints · No obligation
Request your free Google Ads audit today. A senior strategist goes through your account and shows you which campaigns earn their budget and which do not.
View only access · Same-day reply · Keep the findings either way
Your free Google Ads audit is booked in.
A senior strategist will email you today with a view only access link. Your 15 point report follows within five working days.
Get your free 15 point Google Ads audit.
Tell us where to look. You get a scored report, a fix list and a walkthrough call. No obligation.
