How much do PPC agencies charge?
Most UK PPC agencies charge between £500 and £5,000 per month to manage SME PPC campaigns, either as a flat fee or as a percent of ad spend. MagnifyLab PPC packages start from £750 per month on a rolling contract, with the fee rising as spend and platforms grow. Ad spend is paid to Google or Bing directly and is on top of the fee.
What do PPC packages cost?
Our PPC packages start from £750 a month and scale with your ad spend: Startup (£2,000 to £10,000), Growth (£10,000 to £25,000) and Scale (£25,000 to £50,000+). The rate applies to your total ad spend, from 30% down to 10%. Rolling 30 days notice, no lock in. A nominal one-off setup fee applies, confirmed in your quote. Fees exclude VAT and ad spend.
What is included in a PPC management package?
Campaign build, conversion tracking, keyword and negative keyword management, ad copy testing, landing page recommendations, reporting and a named senior strategist. Higher tiers add call tracking, CRM attribution, remarketing and paid social. The table above shows each PPC services package side by side.
Is ad spend included in the PPC pricing?
No. PPC management pricing is the fee for running the account. Your ad spend is paid straight to Google, Bing or the social platform from your own card, so you always see where every pound goes.
Which PPC package is right for me?
Match the package to your monthly ad spend. From £2,000 to £10,000, choose Startup. From £10,000 to £25,000, choose Growth. From £25,000 to £50,000 and above, choose Scale. Under £2,000 a month, a free PPC audit is the best first step.
Do you charge a percentage of ad spend?
You choose. We offer flexible retainers: a percentage of ad spend, a fixed fee or a hybrid. All three use the same rates, so the estimate is the same and only the billing differs. We are judged on fee per £1 of ad spend and cost per client, not on being the cheapest.
Is there a minimum contract or setup fee?
No lock in. All PPC packages roll monthly with 30 days notice, so if we do not earn our fee, you leave. We charge a nominal one-off setup fee, confirmed in your quote.
How quickly will I see results from PPC?
Most accounts generate first leads within 30 days of launch. Expect 60 to 90 days of testing before cost per client settles, which is why we report on leads and revenue from the first month.
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