A PPC audit that finds the wasted spend.

A good PPC audit starts with conversion tracking, then reviews search terms, keywords, match types, bidding, budgets, targeting and landing pages. It ends with a prioritised fix list ranked by revenue impact, not a long PDF. MagnifyLab's PPC audit covers 15 checkpoints, from lead quality to automation risks.

Yes. You can hire a PPC expert to audit your campaigns, and MagnifyLab's senior PPC strategists do it free. We review your Google Ads account on read-only access, check 15 areas from tracking to automation risks, then send a prioritised fix list and walk you through it. You keep the findings, with no obligation to hire us.

PPC audit services should include a full account review, a scored findings report and a prioritised action plan. MagnifyLab's PPC audit service covers 15 checkpoints, from conversion tracking integrity to account changes and automation risks, followed by a call where a senior strategist walks through every finding.

Yes. Our free PPC audit costs nothing and carries no obligation. You receive the full 15 point Google Ads audit and a walkthrough call, and you keep the findings whether or not you work with us. We do it because accounts with obvious leaks are the easiest to win results on.

The free 15 point Google Ads audit covers conversion tracking, lead quality, search term waste, keyword and match types, spend concentration, geographic and network leakage, Performance Max, bidding, budgets, devices and schedules, audiences, brand versus non-brand, landing pages, and account changes and automation risks.

A PPC account audit at MagnifyLab is delivered within five working days of you granting read-only access. Larger accounts with several campaign types, or those needing CRM data matched to leads, can take a little longer. We confirm the timeline when you request your free PPC audit.

We need read-only access to your Google Ads account, and ideally Google Analytics and your CRM or lead data. Read-only access means we can review everything but change nothing. You can remove access at any time, and we never alter your campaigns during a PPC audit.

Audit your PPC account at least every quarter, and straight away after a performance drop, a major campaign change or a switch of agency. Search terms, competitors and Google's automation shift constantly, so budget leaks reopen quickly even in accounts that were clean six months ago.

Automated tools flag generic issues such as low quality scores. Our PPC audit agency team judges your account against revenue: which spend produced signed clients and which did not. A senior strategist reads your search terms, tracking and lead data, then tells you what to fix first and why.

No. The audit is yours to keep and act on, in-house or with another agency. If you want our help fixing what we find, we will quote a PPC management plan from £750 a month on a rolling contract. There is no pressure and no sales script on the walkthrough call.

Our 15 point audit is built around Google Ads, including Search, Performance Max and Display. We also review Microsoft Advertising and paid social accounts on request. Tell us which platforms you run when you request your free PPC audit and we scope the review to match.