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Maximise Conversions & Sales with YouTube Marketing

When it comes to digital advertising, platforms like Google and Facebook are the avenues of choice for most businesses. But savvy marketers understand the value of reaching their target audience across multiple platforms. With over 2.5 billion active monthly users, YouTube advertising should be a key staple within your digital strategy.

Over 70% of viewers say that YouTube advertising makes them more aware of new brands. These viewers are also 2x more likely to buy something that they see on YouTube. And they are 4x more likely to use YouTube versus other platforms to find out more about a brand, product, or service. These are some impressive stats. But YouTube marketing can’t be done as an afterthought. To be successful - and get the results your business needs - demands a specialist YouTube marketing agency.

Taking ambitious brands to the next level, we create intelligent paid search and PPC campaigns across various platforms – including Google, Bing, Facebook and YouTube. Boasting an exceptional blend of expertise, creativity, and data know-how, we make sure you get the right message, in front of the right people, on the right channel, every single time. So, if you want to boost your ROI, get in touch to discover why YouTube advertising should be a key component in your marketing strategy.

Lead Generation with YouTube Ads

With many businesses competing for the same keywords on Google Ads, making sure your advertising appears in relevant searches can be both challenging and expensive. That's why it’s important to have an omni-channel strategy that enables you to reach your audience across multiple platforms.

When it comes to lead generation, YouTube advertising can be highly effective. Offering volume and cheaper traffic than many other networks, with YouTube advertising, businesses can reach their target customers in the moments that matter. What's more, because YouTube is the third most visited website in the world - surpassed only by Google and Facebook – it offers a huge amount of ad inventory to connect with your audience.

But just being on YouTube isn't enough. To generate new business, you need to have killer static and video ads, and ensure your ads are so good people just can't help watching and clicking. Helping to differentiate your business from your competition, we built our reputation helping businesses to achieve their video advertising objectives. So we really know our stuff.

Grow Your Business with YouTube Ads

The power of video advertising is indisputable. Catching attention through movement and sound, videos convey vast amounts of information in just a short time. Using storytelling to communicate your brand and connect with your target audience, the visual impact of Youtube ads also helps form an emotional connection with viewers.

A whopping 86% of video marketers say video has increased traffic to their website. 78% believe that videos have directly increased sales for their business. And 87% believe that video delivers good ROI. With YouTube now reaching more than 2½ billion users each month, the channel’s popularity is indisputable.

Of course, quality also supersedes quantity. With highly effective contextual targeting, and the ability to target users based on various parameters such as custom intent, in-market, interests, and geo location, YouTube has everything in place to drive highly valuable results for your business.

YouTube Marketing Targeting Options

YouTube offers comprehensive targeting options that includes demographic, interests, in-market, custom intent and remarketing options. Essentially, YouTube enables advertisers to run hyper-targeted campaigns and access a huge scale of ad inventory.

On a basic level, you can target people based on age, gender, device, location and parental status. Where it gets interesting is when you start to build out targeting custom intent audiences based on keywords or competitor URLs.

You can also target users on a keyword level to allow your ads to serve alongside relevant content. This can be a great way to find potential customers seeking a visual answer to a question. And you can use YouTube ads to remarket to users who have previously interacted with your brand.

Popular YouTube Advertising Formats

Our YouTube advertising agency can help you convert viewers into customers using a variety of methods. Here are some of the most popular YouTube ad formats:

Skippable ads (TrueView ads): serves before, during and after videos, and allow viewers to skip after 5 seconds. And you don't pay anything unless they watch at least 30 seconds or engages by clicking your ad.

Non-skippable ads: must be watched in full and you pay on a CPM model. Giving your campaigns a boost, 6-second bumper ads deliver a burst of high impact brand awareness.

Discovery ads: highly visual ads that serve across the YouTube feed and content sections. From a creative angle, advertisers simply need to upload headlines, images and logos to get going.

Lead Generation with YouTube Ads

With many businesses competing for the same keywords on Google Ads, making sure your advertising appears in relevant searches can be both challenging and expensive. That's why it’s important to have an omni-channel strategy that enables you to reach your audience across multiple platforms.

When it comes to lead generation, YouTube advertising can be highly effective. Offering volume and cheaper traffic than many other networks, with YouTube advertising, businesses can reach their target customers in the moments that matter. What's more, because YouTube is the third most visited website in the world - surpassed only by Google and Facebook – it offers a huge amount of ad inventory to connect with your audience.

But just being on YouTube isn't enough. To generate new business, you need to have killer static and video ads, and ensure your ads are so good people just can't help watching and clicking. Helping to differentiate your business from your competition, we built our reputation helping businesses to achieve their video advertising objectives. So we really know our stuff.

Grow Your Business with YouTube Ads

The power of video advertising is indisputable. Catching attention through movement and sound, videos convey vast amounts of information in just a short time. Using storytelling to communicate your brand and connect with your target audience, the visual impact of Youtube ads also helps form an emotional connection with viewers.

A whopping 86% of video marketers say video has increased traffic to their website. 78% believe that videos have directly increased sales for their business. And 87% believe that video delivers good ROI. With YouTube now reaching more than 2½ billion users each month, the channel’s popularity is indisputable.

Of course, quality also supersedes quantity. With highly effective contextual targeting, and the ability to target users based on various parameters such as custom intent, in-market, interests, and geo location, YouTube has everything in place to drive highly valuable results for your business.

YouTube Marketing Targeting Options

YouTube offers comprehensive targeting options that includes demographic, interests, in-market, custom intent and remarketing options. Essentially, YouTube enables advertisers to run hyper-targeted campaigns and access a huge scale of ad inventory.

On a basic level, you can target people based on age, gender, device, location and parental status. Where it gets interesting is when you start to build out targeting custom intent audiences based on keywords or competitor URLs.

You can also target users on a keyword level to allow your ads to serve alongside relevant content. This can be a great way to find potential customers seeking a visual answer to a question. And you can use YouTube ads to remarket to users who have previously interacted with your brand.

Popular YouTube Advertising Formats

Our YouTube advertising agency can help you convert viewers into customers using a variety of methods. Here are some of the most popular YouTube ad formats:

Skippable ads (TrueView ads): serves before, during and after videos, and allow viewers to skip after 5 seconds. And you don't pay anything unless they watch at least 30 seconds or engages by clicking your ad.

Non-skippable ads: must be watched in full and you pay on a CPM model. Giving your campaigns a boost, 6-second bumper ads deliver a burst of high impact brand awareness.

Discovery ads: highly visual ads that serve across the YouTube feed and content sections. From a creative angle, advertisers simply need to upload headlines, images and logos to get going.

More Than A Google Ads
Management Agency

Reach your customers across multiple platforms with our creative and results-driven digital media solutions.

LinkedIn Ads

LinkedIn offers unparalleled targeting options where companies can reach users across their marketing funnel based on job title, seniority, sector and company. If you only want to target senior decision makers, that’s only possible through targeted LinkedIn Ads.

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YouTube Ads

Youtube is a unique platform that enables advertisers to reach consumers at scale for brand awareness, brand consideration, lead generation and direct sales. From native discovery ads to captivating in-stream video ads, we have the creative spark and analytical nouse to smash your goals.

COMING SOON

Bing Ads

Although Bing has a low share of the UK search market, it still represents an effective means to generate additional sales for your business. Why not leverage the power of Bing’s platform to add greater coverage across your paid search campaigns!

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Facebook Ads

With over 3 billion active monthly users, Facebook has transformed how the world communicates and consumes information. Let us help you reach more sign-ups, leads and customers through full-funnel campaign strategy.

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Google Shopping

If you operate an e-commerce site, we can help accelerate sales by promoting your products on the Google Shopping Feed. Our team work with a number of retailers across the UK and overseas to drive top-level sales. Let’s discuss how we can take your sales to the next level.

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SEO Services

Boost your traffic and revenue with a fully customised SEO strategy. Our comprehensive service is suited for both local and national brands and includes detailed website audits, content plans, technical enhancements and new backlink generation.

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Discovery & Audit 01

We take time to understand your business, and if applicable, historical YouTube ads performance to provide actionable recommendations. This insight will form the basis for your new YouTube marketing strategy and work towards our goal of smashing your business objectives.

Competitor Analysis 02

Harnessing insights from our tech-stack, we will undertake competitor analysis to understand how your direct competitors are engaging users on YouTube. This will give you a flavour for their messaging, tone of voice, offers and content quality.

Target Audience 03

The next step involves building out your target audience persona. Once we've established what your target audience look like (age, gender, interests, life events), we can then recommend best practice targeting options and ad placements.

Regular Optimisation 04

We don't allow campaigns to run on 'autopilot'. All accounts are reviewed daily and optimised on a regular basis to ensure we're delivering upon our pre-defined YouTube marketing KPI's - whether that be webinar signups, new leads generated or website sales.

Detailed Reporting 05

Transparency is very important because we know it's important for you to understand where the marketing budget is being allocated. You'll receive a detailed reports from your account manager every month.

Discovery & Audit 01

We take time to understand your business, and if applicable, historical YouTube ads performance to provide actionable recommendations. This insight will form the basis for your new YouTube marketing strategy and work towards our goal of smashing your business objectives.

Competitor Analysis 02

Harnessing insights from our tech-stack, we will undertake competitor analysis to understand how your direct competitors are engaging users on YouTube. This will give you a flavour for their messaging, tone of voice, offers and content quality.

Target Audience 03

The next step involves building out your target audience persona. Once we've established what your target audience look like (age, gender, interests, life events), we can then recommend best practice targeting options and ad placements.

Regular Optimisation 04

We don't allow campaigns to run on 'autopilot'. All accounts are reviewed daily and optimised on a regular basis to ensure we're delivering upon our pre-defined YouTube marketing KPI's - whether that be webinar signups, new leads generated or website sales.

Detailed Reporting 05

Transparency is very important because we know it's important for you to understand where the marketing budget is being allocated. You'll receive a detailed reports from your account manager every month.

Our Approach Towards YouTube Ads Management

There are no wild guesses in our process. Just creative and data-led strategy to deliver measurable results for our clients.

YouTube Advertising
Agency – FAQ’s

Can YouTube advertising work for my business?
What makes YouTube advertising unique?
How much does YouTube marketing cost?
How long should YouTube video ads be?
What counts as a ‘view’ on YouTube ads?

Are you ready to maximise your sales with MagnifyLab?

You provide the product and the vision. We provide the growth team for full-funnel digital marketing.