When it comes to digital advertising, platforms like Google and Facebook are the avenues of choice for most businesses. But savvy marketers understand the value of reaching their target audience across multiple platforms. With over 2.5 billion active monthly users, YouTube advertising should be a key staple within your digital strategy.
Over 70% of viewers say that YouTube advertising makes them more aware of new brands. These viewers are also 2x more likely to buy something that they see on YouTube. And they are 4x more likely to use YouTube versus other platforms to find out more about a brand, product, or service. These are some impressive stats. But YouTube marketing can’t be done as an afterthought. To be successful – and get the results your business needs – demands a specialist YouTube marketing agency.
Taking ambitious brands to the next level, we create intelligent paid search and PPC campaigns across various platforms – including Google, Bing, Facebook and YouTube. Boasting an exceptional blend of expertise, creativity, and data know-how, we make sure you get the right message, in front of the right people, on the right channel, every single time. So, if you want to boost your ROI, get in touch to discover why YouTube advertising should be a key component in your marketing strategy.
With many businesses competing for the same keywords on Google Ads, making sure your advertising appears in relevant searches can be both challenging and expensive. That’s why it’s important to have an omni-channel strategy that enables you to reach your audience across multiple platforms.
When it comes to lead generation, YouTube advertising can be highly effective. Offering volume and cheaper traffic than many other networks, with YouTube advertising, businesses can reach their target customers in the moments that matter. What’s more, because YouTube is the third most visited website in the world – surpassed only by Google and Facebook – it offers a huge amount of ad inventory to connect with your audience.
But just being on YouTube isn’t enough. To generate new business, you need to have killer static and video ads, and ensure your ads are so good people just can’t help watching and clicking. Helping to differentiate your business from your competition, we built our reputation helping businesses to achieve their video advertising objectives. So we really know our stuff.
The power of video advertising is indisputable. Catching attention through movement and sound, videos convey vast amounts of information in just a short time. Using storytelling to communicate your brand and connect with your target audience, the visual impact of Youtube ads also helps form an emotional connection with viewers.
A whopping 86% of video marketers say video has increased traffic to their website. 78% believe that videos have directly increased sales for their business. And 87% believe that video delivers good ROI. With YouTube now reaching more than 2½ billion users each month, the channel’s popularity is indisputable.
Of course, quality also supersedes quantity. With highly effective contextual targeting, and the ability to target users based on various parameters such as custom intent, in-market, interests, and geo location, YouTube has everything in place to drive highly valuable results for your business.
YouTube offers comprehensive targeting options that includes demographic, interests, in-market, custom intent and remarketing options. Essentially, YouTube enables advertisers to run hyper-targeted campaigns and access a huge scale of ad inventory.
On a basic level, you can target people based on age, gender, device, location and parental status. Where it gets interesting is when you start to build out targeting custom intent audiences based on keywords or competitor URLs.
You can also target users on a keyword level to allow your ads to serve alongside relevant content. This can be a great way to find potential customers seeking a visual answer to a question. And you can use YouTube ads to remarket to users who have previously interacted with your brand.
Our YouTube advertising agency can help you convert viewers into customers using a variety of methods. Here are some of the most popular YouTube ad formats:
Skippable ads (TrueView ads): serves before, during and after videos, and allow viewers to skip after 5 seconds. And you don’t pay anything unless they watch at least 30 seconds or engages by clicking your ad.
Non-skippable ads: must be watched in full and you pay on a CPM model. Giving your campaigns a boost, 6-second bumper ads deliver a burst of high impact brand awareness.
Discovery ads: highly visual ads that serve across the YouTube feed and content sections. From a creative angle, advertisers simply need to upload headlines, images and logos to get going.
We take time to understand your business, and if applicable, historical YouTube ads performance to provide actionable recommendations. This insight will form the basis for your new YouTube marketing strategy and work towards our goal of smashing your business objectives.
Harnessing insights from our tech-stack, we will undertake competitor analysis to understand how your direct competitors are engaging users on YouTube. This will give you a flavour for their messaging, tone of voice, offers and content quality.
The next step involves building out your target audience persona. Once we've established what your target audience look like (age, gender, interests, life events), we can then recommend best practice targeting options and ad placements.
We don't allow campaigns to run on 'autopilot'. All accounts are reviewed daily and optimised on a regular basis to ensure we're delivering upon our pre-defined YouTube marketing KPI's - whether that be webinar signups, new leads generated or website sales.
Transparency is very important because we know it's important for you to understand where the marketing budget is being allocated. You'll receive a detailed reports from your account manager every month.
YouTube advertising can help businesses of all sizes across all sectors. But to be successful, you must establish what you want any specific ad campaign to do.
Are you looking to boost brand awareness? Convert more customers? Or generate repeat business? Once we’ve established your campaign goals, our YouTube marketing agency will devise a robust campaign to help you achieve them.
A tried and trusted YouTube advertising agency, we create successful video marketing campaigns that deliver. Undertaking extensive market and competitor research before initiating your YouTube marketing strategy, we structure your campaigns correctly and effectively with engaging ads, a defined audience, daily optimisations, and high-converting landing pages.
There are many benefits to advertising on YouTube, but its ability to combine highly visual advertising with a huge audience, and sophisticated targeting options, make the platform truly unique.
With an experienced YouTube marketing agency such as MagnifyLab, we will help you to reach your target audience with highly effective static or video-based content.
YouTube offers several different advertising formats and various billing models. Through a choice of automated and smart bidding models, the most common bidding strategies include cost-per-mile (CPM), cost-per-view (CPV), and target cost-per-acquisition (tCPA).
For example, you could set a cost per view (CPV) of £0.20p and a maximum daily budget of £50.00, to deliver 250 views per day. It can be tricky to know how much your CPV and overall budget should be. For highly competitive audiences, it’s likely you’ll need to spend a bit more as you will be bidding against many competitors for traffic.
Working alongside our YouTube advertising agency, we help to ensure successful YouTube ad campaigns that align to your budgets and marketing KPI’s. We make sure your budget delivers the viewers you need, at an affordable price, so you never spend more than you need.
The length of your advert will depend on a range of factors. These include the type of ad you choose and the purpose of your advertisement. Most skippable ads are at least 12 seconds long, with under 3 minutes recommended so that you don’t lose your viewers’ attention.
Non-skippable ads are around 6 to 15 seconds long, and therefore need to highlight the benefits of your offering in a sharp and concise manner.
TrueView skippable ads enable viewers to skip the ad after 5 seconds. If someone chooses to continue the video ad, and watches at least 30 seconds (or the duration of the video ad if shorter), or interacts with the ad by clicking your companion banner, this counts as a view.
Non-skippable ads are charged every thousand views (CPM). So you set how much you’re willing to pay every thousand times an ad is shown.
Once you speak to our YouTube advertising agency, we can help you to define your monthly media budgets based upon your business objectives and growth plans.
