Last Minute Plumbing

Last Minute Plumbing came to us with a common frustration: their Google Ads weren’t pulling their weight. Despite providing reliable emergency services, they were struggling with low enquiry volumes and an expensive cost per lead. Their existing campaigns, managed by a previous agency, often attracted “tyre kickers” people browsing for the lowest possible price rather than the immediate, expert help the business provides.

To make matters harder, their visual identity felt a bit stuck in the past. In a competitive industry where trust is everything, their “dated” branding was falling behind slicker competitors. They needed a fresh start to capture the high-intent traffic they were missing out on and a digital presence that reflected their professional standards.

The client tasked us with rebuilding their Google Ads campaigns from scratch, implementing a completely new search strategy to replace the previous underperforming approach. Central to this project was the development of a high-performing landing page built to turn clicks into confirmed jobs.

Knowing that most of their traffic comes from people on their mobiles, usually in the middle of a plumbing crisis etc. the goal was to build the new site to be mobile-first from the ground up. We wanted the journey to be as simple as possible for customers in a hurry. This shift turned their paid search activity into a steady flow of leads instead of a drain on the budget.

We built and executed a tailored Google Ads and branding strategy centred entirely on high-intent traffic and mobile performance, aligning their new visual identity with a fast, responsive setup built for immediate local call-outs.

• Rebuilt the visual identity from the ground up to establish a modern appearance that stands out against Last Minute Plumbers’ London competitor.
• Created a responsive, mobile-first landing page built for quick loading, using highly visible contact buttons to make booking an emergency engineer completely effortless.
• Launched a completely fresh Google Ads campaign structure focusing entirely on high-intent, emergency plumbing, heating and drainage search traffic.
• Established hyper-local geographic targeting to concentrate budget on specific London areas where technicians provide the fastest response times.
• Conducted rigorous cross-device testing to verify a seamless mobile journey before deploying the new campaigns live.

• 77% increase in monthly lead volume, averaging over 350+ new leads.
• 56% reduction in the cost per lead, making the ad spend far more efficient.
• 94% lift in the landing page conversion rate compared to the previous setup.