Are you planning to allocate new budget towards Google Ads or struggling with your current campaigns?
With Google’s staggering 2.98 billion unique visitors each month, it presents itself as an unrivalled platform for generating high-quality, targeted leads for both B2C and B2B property campaigns.
At our property digital marketing agency, certified as an official Google Partner, our skilled team of creative marketers and data analysts work relentlessly to ensure your Google Ads campaigns yield the highest ROIs.
Our approach to your Google Ads campaign is data-driven, eschewing guesswork for meticulous attention to detail as we craft effective online ads that secure more customers for your property firm. However, it’s crucial to remember that Google, despite being the titan of PPC marketing, isn’t the only option for paid media.
Our property marketing agency boasts years of industry experience across a breadth of paid search avenues, including Google Ads, Bing Ads, and social media advertising channels like Facebook and LinkedIn. Limiting your digital marketing efforts to one platform might mean your property firm could miss out on lucrative business leads.
Leveraging the power of open-source frameworks, our dedicated property marketing agency excels in developing cutting-edge property websites across all major platforms. This includes WordPress, Joomla, Drupal, and ASP.net.
From custom brochure to high-end lead generation websites, all our solutions are built to be flexible and scalable. Our web platform of choice is WordPress, because when it comes to simplicity and style, WordPress is as good as it gets – and we never use off-the-shelf templates.
Moreover, because it’s so easy to use, you can update your WordPress site with as little or as much involvement as you want from us. If WordPress doesn’t suit your needs for whatever reason, we have alternative solutions available.
After deployment, we can also host your new property website on our fast UK server, offering the highest levels of reliability and security to ensure your web presence never lets you down.
Still need convincing on why you should advertise on Google or invest in SEO? Get ready to be converted with these compelling stats.
- More than 80% of global businesses trust Google Ads for PPC campaigns (WebFX)
- The #1 result in Google gets approximately 32% of all clicks (Backlinko)
- As of 2019, Google had a whopping 86.86% of the search engine market (Statista)
- Paid campaigns drive 65% of clicks received by Google Ads (WordLead)
- People are four times more likely to click ads on Google (63%) than any other advertisement network (BClutch.co)
- Google Ads advertisers receive an average of $8.00 (£6.50) for each dollar spent. (Google Economic Impact)
- ‘Lawyers’ is on the list of the top 10 most expensive keywords on Google
(Statista) - 46% of all searches on Google are for a local business or local service (Search Engine Roundtable)
- 28% of local searches result in a purchase (Google)
- Mobile accounts for 58% of all Google searches (hitwise)
It’s not just big power brands that can benefit from this digital marketing method. Solicitors can also use content marketing to raise brand awareness, establish themselves as trusted experts, and attract new clients. Law firms can use many content marketing assets to improve their presence. This includes (but is not limited to):
- Blog posts. Legal blogs help your firm to demonstrate expertise. And, when you write for potential clients (rather than other legal professionals), you show precisely what you can do for them. This allows you to convert website visitors into clients.
- eBooks, whitepapers, and guides. Content such as eBooks, whitepapers and guides let you further educate website visitors. More than this, the very nature of long-form content means that it appeals directly to those pesky search engines.
- Service page content. Want to let search engines and web visitors know exactly what you do, and how you can help clients? If so, you can’t go wrong with detailed service page content.
- Visual content. For visual web visitors, infographics and videos can help you to appeal directly to them and broaden your potential audience.
Of course, even when your law firm has solicitors willing and able to write good quality, accessible content, finding the time for them to do so can be impossible. Time is money, and every billable hour is accountable.
Providing much-needed support to solicitors and in-house legal marketers, our experienced legal copywriters and content creators are on-hand to craft your visitor and SEO-friendly legal prose.
Unlike some legal digital marketing agencies, we don’t have set packages. Because every website, client, and SEO campaign is different. Our pricing is based on your current position and how much work is involved in achieving your overriding objectives.
Nevertheless, we believe that our prices are both competitive and fair. Before you appoint us, we will meticulously assess your needs before providing a quote. Of course., this quote is entirely obligation free. To give you an idea of our costs, our flexible SEO plans start from around £2,000 per month and scale upwards for our larger clients.
What we won’t do is sell you short just to win your business. We are passionate about delivering a positive return on investment for all our legal clients, and we don’t believe in wasting your time or your budget on expensive digital marketing campaigns that simply won’t work. Instead, we are about value and results.