Currently taking in new projects for December 2026 – Currently taking in new projects for December 2026 – Currently taking in new projects for December 2026 – Currently taking in new projects for December 2026 – Currently taking in new projects for December 2026 – Currently taking in new projects for December 2026

Book your free strategy session

Small business PPC agency

PPC Agency For Small Business That Turns Clicks Into Customers.

  • Every pound of ad spend tracked back to a customer
  • A senior PPC manager on your account, not a junior
  • Affordable retainers  from £750 a month

Step 1 of 2

Free proposal

What should we work on?

Tick what applies. It takes a minute.

No obligation, no sales script.

Accredited PPC partners for small business

Google Partner

Google Partner

Google Ads certified agency

Semrush Certified Agency

Semrush Certified Agency

Certified Agency Partner

Microsoft Bing Partner

Microsoft Bing Partner

Bing Ads accredited

Digital Agency Network

Digital Agency Network

Top Rated Agency

01 — The problem

PPC for small business goes wrong in four ways.

Big accounts can absorb mistakes. Yours cannot. These are the four things small business owners tell us before they switch.

01Problem

The budget vanishes before new customers arrive.

Broad keywords, loose match types and unchecked automation can spend a small budget in days. You see clicks and invoices, but the phone stays quiet.

The fix. We start with a free Google Ads audit, tighten targeting and block junk searches from week one.

02Problem

You are a small fish at a big agency.

Minimum spend rules, junior account managers and a monthly call that feels like a script. Your account gets whatever attention is left over from bigger clients.

The fix. A senior strategist runs your account. You deal with Ray or a named colleague, and hear back the same day. Our team works from St Albans as a PPC agency in Hertfordshire.

03Problem

Nobody can tell you what is working.

Reports full of impressions and click rates. Nothing about which ads brought customers, or what each one cost you.

The fix. Every call and form fill is tracked and attributed back to the keyword, in a live reporting dashboard you can open any day.

04Problem

You are tied in on terms you did not choose.

Twelve month contracts, a fee that grows with your spend and an ad account held in the agency name. Leaving becomes harder than staying.

The fix. Flat fees from £750, 30 day rolling contracts and a Google Ads account that is yours from day one. Compare our PPC packages.

03 — About MagnifyLab

The small business PPC agency that treats your budget like its own.

MagnifyLab is the PPC agency for small business that helps you grow revenue from every pound you spend. As a Google Ads management agency, we manage high performing campaigns for B2B and B2C SMEs including solicitors, tradespeople, and professional service firms. 

Our campaigns help our clients to win more customers at a lower cost per sale. Our small business PPC management covers Search, Display, Performance Max and YouTube, all from one account and one plan. We also run small business accounts as a PPC agency in London.

PPC management for small business works when the basics are done properly and checked often. AI sits inside our own workflow to move us faster, then a senior strategist reviews every change. One number runs your account: revenue generated.

Ray Nandra, FounderYou deal with me or a senior strategist. No juniors, no call centre.

04 — Services

Small business PPC management, built around customers.

Six services, one loop: spend, lead, qualified lead, customer. Each piece feeds the next, so your small budget never works alone.

01

Search campaigns

Google Ads management that puts your ads in front of people ready to buy, with tight keywords and copy that beats bigger rivals.

02

Performance Max

Google's automation can stretch a small budget or burn it. We steer it with strong creative and your own customer data, so it hunts buyers, not browsers.

03

Free account audit

Already running Google Ads? We start with a full PPC audit of wasted spend, loose targeting and missed chances, before touching a single setting.

04

Landing pages

One page, one job: turn a click into a call or a form fill. Built by our website design team to load fast on a phone.

05

Live lead tracking

Every call and form fill lands in your live lead tracking platform, so you see what each pound produced.

06

Offline Conversions

New customers are fed back to Google, so  the algorithm learns who actually buys and helps to enrich the data signals.

05 — More customers

PPC for small business that fills the diary.

Funnels that make sense, pages that convert and tracking you can read at a glance. Your account shows, in plain numbers, which ads bring customers and which just burn budget.

Leads worth calling back

Cheap enquiries that go nowhere cost more than dear ones that sign. We narrow targeting and sharpen the message, so the people who reach you are ready, local and serious.

Sales fed back to Google

When a lead becomes a customer, Google hears about it. Bidding then favours the searches that produce paying clients, not form fills.

A steady flow, not a lottery

Your ads appear when buyers are ready to act, across Google, Bing and YouTube, managed as one plan for predictable results. It is the same approach behind our PPC management services for larger accounts.

Conversions· Live

118 today
Google AdsGoogle AdsNew Lead“emergency plumber near me”New Leadnow
Google AdsGoogle AdsPurchase“wedding photographer quote”£6,400now
Google AdsGoogle AdsPhone Call“accountant for small business”New Leadnow
Bing AdsBing AdsForm Submit“electrician near me”New Leadnow
Google AdsGoogle AdsPurchase“office cleaning company”£2,589now
Bing AdsBing AdsBooking“garden design cost”New Leadnow
Google AdsGoogle AdsPhone Call“driving lessons near me”New Leadnow

06 — Reviews

5 star rated small business PPC agency.

Rolling 30 day contracts, no lock in, no excuses. We work as an extension of your team and look after your pipeline. Most clients stay for years.

Excellent

5-star reviews on Google

“I have a legal practice and moved from a very lacklustre marketing company to MagnifyLab. The results have been quick and really quite amazing. My turnover has increased massively.”
Gordon TurnerGTE Settlement Agreements
“We have used various services providers in this space for over 5 years now and can confidently says that MagnifyLab know what they are doing, are proactive, and are very good with the execution.”
Shyam SelvarajCity Legal Solicitors
“Excellent service, extremely personable and professional.”
Sheata KarimGrayfords Law
“Ray at MagnifyLab has completely transformed my digital footprint. My practice has doubled since they've taken over my website. Cannot recommend them highly enough.”
Kulvinder LallCardiothoracic Surgeon
“Outstanding ppc agency. We’ve been using Ray and his team for a number of years and they always think outside of the box to deliver amazing lead gen campaigns for our brand.”
Ollie ClarkeRalph Rose
“I'd highly recommend to any potential new client looking for a dynamic agency with a personal touch to help grow their business. We look forward to working together in the future!”
Oliver HewlettBlue Market Media

07 — Why choose us

A small business PPC agency that works like it is on your payroll.

Every line below started as a complaint about a previous agency. We listened, wrote each one down and fixed it.

Tap to see the typical agency versionThat is the usual deal. Swap back to MagnifyLab
CONTRACT

30 days notice, rolling

A 12 month tie in

WHO MANAGES YOUR ACCOUNT

Ray or a named senior strategist

A junior you meet once at kick off

REPORTING

One page: spend, leads, cost per customer, revenue

A slide deck of impressions and click rates

FEES

A flat monthly fee, whatever you spend

A percentage that creeps up as you grow

ACCOUNT OWNERSHIP

The Google Ads account is yours from the first day

Held by the agency and released with reluctance

TIME TO LAUNCH

Campaigns live and leads arriving within 30 days

Workshop after workshop before launch

08 — Beyond search

PPC management for small business, joined up across channels.

Good PPC management follows your customer from first search to final sale. Google Ads, Meta, Display and YouTube run as one plan, judged against the same pipeline.

Meet buyers wherever they look

Customers hop between Google, social and video in a single afternoon. We build one plan and one budget across them, so your channels support each other instead of competing.

We study each channel, then apply what we learn across all of them.

One message everywhere

Someone who sees you three times should read the same offer, the same proof and the same next step each time.

Clear numbers from week one

Every platform sits in one view, reviewed weekly, with AI assisted analysis flagging what to scale and what to stop before budget leaks.

Pipeline

Last 30 days

01Clicks

4,120

Top of funnel

02Enquiries

318

7.7% of clicks

03Qualified

96

30% of enquiries

04Signed clients

21

22% of qualified

Cost per signed client

£1,250

09 — How it works

From first call to first customers in five steps.

No black boxes. The strategist who builds your account plans it, tests it and reviews it with you.

Discovery call

Day 0

We learn your goals, your customers and your budget, and agree what success looks like on day one.

You get: A written plan with agreed targets

Research

Week 1

We map how your customers search and what makes them choose you, then build keywords and messaging around it.

You get: Keyword map and messaging plan

Build

Weeks 2–3

Campaigns, ads and landing pages are built together, so the research turns into something that converts.

You get: Live campaigns, ads and matching pages

Test and learn

Ongoing

Small budgets reward constant testing. We trial ads, pages and bids on a rolling basis and keep what wins.

You get: A log of what ran, what won and what comes next

Reporting

Monthly

A monthly live reporting dashboard, plus a live lead tracking view you can open any day. Slice the numbers however your business needs.

You get: Dashboard access and a monthly review call with your strategist

Brands we work with

More than £2.4m of media managed for UK businesses.

10 — Pricing

Small business PPC pricing. One flat fee. 

Your fee reflects your goals and ad budget. One monthly management fee covers everything in your PPC for small business plan, so you can run the business while we run the ads.

Starts from

£750

per month management fee · 30 day rolling contract

What your fee covers

  • A senior manager with a name and a direct line
  • Landing pages and conversion testing
  • Conversion tracking built and checked
  • Weekly campaign tuning
  • Sales feedback into Google Ads
  • Lead tracking you can open any day

Personal attention guaranteedYou hear from Ray or a senior strategist the same day, not a junior.

11 — FAQs

Small business PPC FAQs.

Straight talk on PPC for small business: what it costs, what you get, how fast it works and who owns the account.

Ask Us Directly
What does a PPC agency for small business actually do?+

A PPC agency for small business builds and runs your Google Ads so a limited budget brings in customers, not idle clicks. That means keyword research, ads, landing pages, call and form tracking and weekly tuning. At MagnifyLab a senior strategist runs your account from St Albans and reports on cost per customer.

How much does small business PPC management cost?+

Small business PPC management typically costs £500 to £2,000 a month, or 10% to 20% of ad spend where fees are percentage based. MagnifyLab charges a flat management fee from £750 a month on a 30 day rolling contract, whatever you spend. Your ad budget is paid separately, direct to Google.

What budget do I need for PPC for small business?+

Most small businesses start on £500 to £3,000 a month in ad spend and scale once cost per customer is proven. Aim for around 30 conversions a month per campaign so Google has enough data to learn. Competitive trades such as law and finance pay more per click, so budgets there run higher.

Is PPC worth it for a small business?+

Yes, when every call and form fill is tracked to the ad that produced it. PPC puts you in front of people already searching for what you sell, and you control the budget. Without tracking it is guesswork, which is why we set up lead tracking before spending a pound.

How long until small business PPC brings customers?+

Ads can go live within days and first clicks arrive within 48 hours, but Google needs one to two weeks of learning before bidding settles. Readable data builds over the first month, with steady returns from months three to six. We aim to launch inside 30 days with first leads in that window.

How is a small business PPC agency different from a big one?+

A small business PPC agency prices for small budgets and gives you senior attention, where big agencies set minimum spends and hand accounts to juniors. You deal with the person making the decisions, fees stay flat and you are never tied in for a year. Judge any agency on who runs your account.

Who owns the Google Ads account?+

Yes. The account sits in your name from day one, so you keep every campaign, audience and conversion history if you leave. Some agencies hold accounts in their own manager account and release them reluctantly. Our 30 day rolling contracts mean you are never locked in.

Can you fix a Google Ads account that has wasted money?+

Yes. Start with a free Google Ads audit, which shows where budget leaks: loose match types, junk search terms, weak tracking and unchecked automation. We rank the fixes by revenue impact, put the biggest ones live in the first 30 days and report on what changed.

Should a small business choose PPC or SEO first?+

Choose PPC when you need enquiries this quarter and SEO when you can wait months for compounding returns. Most small businesses benefit from both, starting with PPC for fast data and adding SEO to lower cost per lead over time. We plan the two together across Google and AI search.

How do I know my small business PPC is working?+

You know when each lead has a source and a value. Every call and form fill is tracked to the ad and keyword behind it, then matched to won customers. You get a live reporting dashboard showing spend, leads, cost per customer and revenue, so you never rely on clicks alone.

Ray Nandra, Director

Excellent on Google

Time to start your growth?

Tell us what you sell, who your customers are and what one customer is worth. Ray or a senior strategist replies the same day, never a junior.

No lock in · 30 days notice

Same-day reply

020 7205 2755