Sydney Mitchell

An award winning Top Tier Legal 500 firm of solicitors, providing high quality, partner led services to both UK and international clients. Based in the West Midlands, Sydney Mitchell have offices in Birmingham City Centre, Shirley, Solihull, Sheldon and facilities in Sutton Coldfield.

The firm saw a negative ROI with performance delivered through a different digital agency and were in need of a fresh approach. With their allocated PPC budget, lead costs were high and enquiries were of low quality, which is by no means a good combination.

The main focus areas were personal injury and immigration. In particular, the former is a very competitive niche where CPC’s can easily reach £40 per click.

The legal sector’s paid search landscape is increasingly competitive, so firms need to be much smarter in their PPC strategies and leverage better targeting to drive ROI.

Our first port of call was to overhaul the account restructure in order to reinforce PPC best practices and improve the efficiency of the account. We then optimised all campaigns based on conversions data, which was essential to maximise performance by investing in areas that have proven to work well.

Through improved strategy and data analysis, MagnifyLab were once again able to increase lead volumes and new client acquisition in a competitive marketplace.