D2M Product Design

D2M Product Design are an award-winning product design agency based in Bristol. Over the past 15 years, they’ve helped clients create more than £92 million in product value across 1,600+ projects, taking ideas from initial concept through to manufacture.

Their market is fiercely competitive. D2M compete directly with larger product design agencies for the same commercial search terms, and in that environment, page one visibility is the difference between winning new projects and never being considered.

D2M needed a bespoke SEO services combining on-page, technical, content, and off-page work, with one clear commercial focus.

• Their omni-channel digital strategy was already generating traffic, but GSC and GA4 analysis showed most of it came from informational queries. Visibility for commercial, bottom-of-funnel searches was poor.
• The priority was clear: get the brand in front of high-intent buyers actively searching for product design services.
• Of the 13 commercially focused primary keywords identified, only 2 ranked on page one. Moving the remaining 11 became the benchmark for success.

We built a campaign that tackled technical foundations, site structure, content, and authority in parallel, with every workflow pointed at commercial visibility.

• Technical SEO: Fixed all errors and warnings across the site, lifting the website health score from 73% to over 90%.
• Schema markup: Implemented Organization and Author schema across the website to strengthen entity recognition and E-E-A-T signals.
• Keyword mapping: Eliminated keyword cannibalisation across key pages and removed duplicate pages competing against each other in search.
• Homepage redesign: Rebuilt the homepage to communicate D2M’s offering and value more clearly to their target audience.
• New contact page: Designed a conversion-focused contact page to turn more visitors into enquiries.
• Content publication: Published 10 new pages across high-intent sector and service topics, each targeting specific commercial queries.
• Link building: Ran a tailored outreach campaign to build authority on the pages that mattered most.

The SEO campaign delivered exactly what the brief demanded: commercial visibility where there had been almost none.

• 10 of 13 primary keywords ranking on page one, up from 2 at the start
• 9 keywords in the top 3 positions, an increase of 350%
• 14 keywords in the top 10, up 600%
• 30 new backlinks generated to key target pages, driving visibility across both traditional and AI search
• 100+ pages now cited by AI models including ChatGPT and Google AI Overviews