More Visibility. Better Quality Leads. Measurable Growth.

With five billion internet users worldwide, it’s impossible to imagine life without the internet. But, while some UK law firms have embraced the digital revolution, many lag behind when it comes to their online presence and marketing strategies.

The covid-19 pandemic demonstrated how vital it is to be seen online, with traditional marketing channels unviable due to lockdowns. Since then, a dramatic shift has occurred in consumers’ search and buying habits, and offline marketing isn’t as effective as it used to be. To connect with potential customers – where they are and when they need you – lawyers, solicitors and law firms must have a robust digital marketing strategy.

Law firm digital marketing covers all online marketing channels, including websites, social media, and search engines. But what are the benefits of digital marketing for law firms?

You can target the people most likely to need your legal services and improve your lead quality and conversion rates

Your law firm can directly identify and target a particular audience with digital marketing. Most social media channels allow you to set an audience based on age, location, interests, and behaviors (amongst other criteria). You can also use remarketing to display ads to people who’ve previously shown interest in your law firm. Connecting your law firm with the most relevant leads will improve your conversion rates.

You can get in front of people when they are most likely to need you

Digital marketing helps your law firm get its ads in front of people searching for the services you provide. In addition to paid advertising, if you have invested in SEO, your firm will appear higher in the organic search results.

You can measure the success of your marketing activity in real-time

You can quantify the success of any aspect of your digital marketing efforts (e.g. web traffic, leads, phone calls, bounce rates and impressions). Furthermore, if things are not going to plan, you can quickly and cost-effectively pivot by changing the direction of your digital marketing initiatives.

Digital marketing can be more cost-effective than traditional marketing methods

You can decrease or increase the amount of budget being spent on a specific digital activity or channel, depending on the ROI it is delivering. Also, your law firm doesn’t have to spend a fortune to compete with the bigger legal players.

Indeed, with us as your law firm marketing agency, we’ll create an intelligent digital marketing strategy to help you to outthink and outrank the big law firms! This may include running regional based campaigns, or directing traffic to a more aggressive landing page that’s built to generate fresh leads for your lawyers and solicitors.

To learn more about the options available to your firm, please read our helpful law firm digital marketing guide.

If you want to invest digital marketing budget into reaching your target audience, you must ensure that you spend wisely. With 2.98 billion unique monthly visitors, Google is often the best starting point for generating high-quality and targeted leads for B2C and B2B law firm campaigns.

As an official Google Partner, our legal digital marketing agency – including all our creative marketers and data scientists – work tirelessly to ensure your Google Ads campaigns generate the best possible results and return on investment. There’s no guesswork when it comes to your Google Ad campaign. Instead, with data at the heart of everything we do, we pay meticulous attention to detail when creating successful online ads that will help your law firm acquire more customers online.

But, while Google is undoubtedly the Daddy of PPC marketing, the advertising goliath is not the only player in town. Lending on years of industry expertise, our legal marketing agency is fluent in all areas of paid search, including Google Ads, Bing Ads, and paid social channels including Facebook & LinkedIn.. Because if you are limiting your digital marketing to a single platform, your law firm is definitely missing out on new business opportunities.

It’s no secret the legal industry is one of the most competitive marketplaces when it comes to search engine marketing. In fact, the CPC (cost-per-click) can reach over £70 for certain legal niches such as certain types of personal injury campaigns, with London the most competitive location in the UK. In fact, the only markets where CPCs are higher are finance and insurance.

But, while many law firms don’t believe they have the budget to run a successful paid ad campaign and compete online, this isn’t the case. Our experience in law firm digital marketing ensures your PPC campaigns do more than compete – you come out on top. Maximising your ROI with a well-planned, data-driven, paid advertising campaign, we’ll help you to distribute your budget advantageously so you can generate high-intent leads at a cost effective price for your fee earners.

An established paid advertising agency which specialises in helping law firms generate more leads and new client instructions, we make sure your campaigns constantly outperform the competition.

Whilst both are lucrative channels, PPC provides immediate leads, whilst SEO requires a long-term strategy to generate a sustainable flow of traffic and sign-ups. We recommend both to ensure a holistic, well-rounded search engine marketing strategy.

The partner of choice for many law firms, we thrive on building ultra-targeted and
seriously effective PPC campaigns, supported by high-converting landing pages. Fluent in all aspects of paid search, including advanced data analytics, custom PPC scripts, and high converting landing pages, we will help your law firm maximise sales and ROI across the paid search ecosystem.

A good organic search engine position is just as essential. And there are no dark arts practiced here. Instead, we take everything we know about Google’s algorithm (and we know a lot!) to move your organic search results in the right direction. Whether SEO or PPC, we constantly analyse the data and refine our approach to deliver the best possible results for our law firm clients.

Still need convincing on why you should advertise on Google or invest in SEO? Get ready to be converted with these compelling stats.

• More than 80% of global businesses trust Google Ads for PPC campaigns (WebFX)
• The #1 result in Google gets approximately 32% of all clicks (Backlinko)
• As of 2019, Google had a whopping 86.86% of the search engine market (Statista)
• Paid campaigns drive 65% of clicks received by Google Ads (WordLead)
• People are four times more likely to click ads on Google (63%) than any other advertisement network (BClutch.co)
• Google Ads advertisers receive an average of $8.00 (£6.50) for each dollar spent. (Google Economic Impact)
• ‘Lawyers’ is on the list of the top 10 most expensive keywords on Google
  (Statista)
• 46% of all searches on Google are for a local business or local service (Search Engine Roundtable)
• 28% of local searches result in a purchase (Google)
• Mobile accounts for 58% of all Google searches (hitwise)

It’s not just big power brands that can benefit from this digital marketing method. Solicitors can also use content marketing to raise brand awareness, establish themselves as trusted experts, and attract new clients. Law firms can use many content marketing assets to improve their presence. This includes (but is not limited to):

• Blog posts. Legal blogs help your firm to demonstrate expertise. And, when you write for potential clients (rather than other legal professionals), you show precisely what you can do for them. This allows you to convert website visitors into clients.
• eBooks, whitepapers, and guides. Content such as eBooks, whitepapers and guides let you further educate website visitors. More than this, the very nature of long-form content means that it appeals directly to those pesky search engines.
• Service page content. Want to let search engines and web visitors know exactly what you do, and how you can help clients? If so, you can’t go wrong with detailed service page content.
• Visual content. For visual web visitors, infographics and videos can help you to appeal directly to them and broaden your potential audience.

Of course, even when your law firm has solicitors willing and able to write good quality, accessible content, finding the time for them to do so can be impossible. Time is money, and every billable hour is accountable.

Providing much-needed support to solicitors and in-house legal marketers, our experienced legal copywriters and content creators are on-hand to craft your visitor and SEO-friendly legal prose.

Leveraging the power of open-source frameworks, our dedicated marketing agency for law firms excels in developing cutting-edge legal websites across all major platforms. This includes WordPress, Joomla, Drupal and ASP.net. From custom brochure to high-end lead generation websites, all our solutions are built to be flexible and scalable.

Our web platform of choice is WordPress. Because, when it comes to simplicity and style, WordPress is as good as it gets (and we never use off-the-shelf templates). Moreover, because it’s so easy to use, you can update your WordPress site with as little or as much involvement as you want from us.

If you don’t want to use WordPress for whatever reason, we have an alternative solution for you. After deployment, we can also host your new responsive website on our fast UK server. Offering the highest levels of reliability and security, we will ensure your web presence never lets you down.

Unfortunately, there’s no short answer to this. How quickly your legal website climbs the search engine rankings depends on various factors, including your starting point, competition levels, the website’s domain authority score (DA), and the extent of work that was previously carried out on your legal website.

Research found it takes around three years for a page to rank in the number one spot on Google, and only 5.7% of pages rank in this spot within a year. And whatever legal services your law firm offers, there is likely to be a fair amount of competition standing in your way and jostling for a coveted page one position.

When you appoint us as your law firm digital marketing agency, we use all our digital and marketing expertise to get you on the first page of Google as quickly and as cost-effectively as possible. And we are confident that we can beat the average time it takes to rank a legal website by some margin.

Unlike some legal digital marketing agencies, we don’t have set packages. Because every website, client, and SEO campaign is different. Our pricing is based on your current position and how much work is involved in achieving your overriding objectives.

Nevertheless, we believe that our prices are both competitive and fair. Before you appoint us, we will meticulously assess your needs before providing a quote. Of course., this quote is entirely obligation free. To give you an idea of our costs, our flexible SEO plans start from around £2,000 per month and scale upwards for our larger clients.

What we won’t do is sell you short just to win your business. We are passionate about delivering a positive return on investment for all our legal clients, and we don’t believe in wasting your time or your budget on expensive digital marketing campaigns that simply won’t work. Instead, we are about value and results.

As well as being legal digital marketing specialists, we are also a tech-enabled agency. This means we use the latest and the best technology to monitor and review client performance. This includes using Google Analytics 4, Hotjar, SEMRush and Google Search Console.

Indeed, the ongoing measurement of your digital marketing campaign is critical in defining its success. And we firmly believe that what can be measured should be measured. Our team tracks all critical data points, including keyword rankings, website traffic, conversions, phone calls and backlinks. By doing this, we can measure the effect of our work down to a tee.

Of course, while each law firm and legal website is unique, the methods used to monitor SEO performance remain universal. Nevertheless, because we are a leading law firm digital marketing agency, we routinely monitor improvements in keyword rankings, monthly organic traffic growth, and website activity increases. You could say we’ve gotten it down to a fine art.